There are so many reasons why applications do not rise to the top in this world of dynamic advancement. It all starts with having the wrong mobile strategy. Before building an app, it is important to address speed, consistency, unique user performance and other possible outcomes. There are numerous network conditions and issues that should be tested for and scrutinized, through the entire ALM. To a greater extent, users shouldn’t be your quality control; they don’t care if you made a mistake.With so much available options online, users probably wouldn’t give you a second chance. About 36% of the total app engagements does not last more than 60 seconds. This suggests that users do not waste time in making the judgment. Consequently, it is increasingly hard for one to create and publish a mobile app that runs well, for any platform in the today’s mobile market. Regardless of how you measure the success of top mobile app development companies, the majority of apps will fall below expectation because of these reasons stated below:
Factors Affecting App Development
iOS and Android device have a very spontaneous interface guideline. They function in different ways, making use of standard button and various gestures or prompt in different areas. Android users, for example, are already accustomed to an inbuilt back button; Apple device doesn’t have this. Failing to put these minor concerns into your planning, could cause frustration for the users, and that can be catastrophically. When you are developing an app for multiple platforms, consider this as a crucial requirement.
A decision to launch a mobile app should be research driven; unique ideas, in theory, do not always make a great app in reality. There are questions you should ask yourself before anything; are you improving someone’s life? Are you creating a solution to a problem? Who would like to use your app, what kind of app are you building? How defined is the app, to be executed? Another aspect of researching on is the potential audience. Everyone from young to old uses mobile apps. You need to understand your user and most importantly, how they consume apps. When you decide to build an app, also determine the strategies and define the users.
Lack of Consistency
When an app doesn’t function well across all networks, operating system, and devices, it becomes a real problem. A user will be frustrated when an app works on iPad but not on iPhone. It is crucial for developers and entrepreneurs to always text and update their devices, to make sure the app works on all spectrum. New web-based companies are triumphing over traditional companies regarding mobile apps because they know the value of consistency. Like many developers needs to check websites on Safari, IE, Firefox, and Chrome, they need to check these apps on Android, Windows, Blackberry, and iOS to confirm the level of maximum performance.
Also, speed is a major factor to consider, not just regarding how long it takes the app to perform a particular task or even open. The best apps are tested/developed in a very agile condition, undergoing a continuous delivering to the market. If a developer waits too long in releasing the next app, they risk losing customer who will find solace with more frequent app, with updates. To do this, you should endeavor to develop mobile app test automation through all platforms; to allow a faster time-to-market, enhanced scalability, and better quality. This will make it easier on the mobile platform, as one script would fit every device.
Great Mobile Strategy
Behind every successful app is a great mobile strategy. Whenever apps fail, it could be as a result of inconsiderate mobile app strategy. The mobile app functionality may differ from different operating system like Android, iOS and others, OS versions ( KitKat, jellybean, iOS7 and so on), carrier networks (AT & T, Sprint, Verizon, etc.), and devices ( Samsung Galaxy s4, iPhone 6, etc. ).
Poor User Experience
There are several components involved in developing an app that provides a unique users experience. Nevertheless, your app has got to be intuitive. If a user is finding it difficult to navigate efficiently, carry out essential functions, or figure out quickly its main functionalities; it results to a very poor usability. Other examples of low-quality user experience are:
Delays in loading
Lagging app performance
Long registration process
Difficulty in accessing its features
One essential thing to pay attention to, is the platform specific UX/UI best practices, ignoring these will be a costly mistake. Each platform has a unique element that users are accustomed to already. For example, specific swipe gestures and minimum sizing for tabbing controls will be different from device to device. Users are expecting the results from the different platforms to be consistent and familiar with other platform applications.
It is stipulated that 45 percent of some shortcomings are identified by the user, 20 percent from the public users view in app store, and 24 percent from a direct feedback. Although it is not common for an app to be without any bugs upon launching, making sure properly test your before starting, making sure that serious issues wouldn’t surface. If an app isn’t properly tested, it probably might have been taken into account to crash; just a single accident can prevent users from using it again.
Most of the negative reviews on app stores are in connection with app crash. Testing of apps should be done thoroughly, to be sure that your product is ready for the market. A second chance will be rare after making a mistake the first time. To win the battle, you should be looking out, in different kind of testing and transactions with a step by step journey. Consider first the device interoperation and functionality between device and user. In the banking industry, for instance, using a mobile check deposit, be certain that the cameras are tested and working properly in order to complete a transaction.
It has been predicted that the total number of mobile app download (both free and paid) will increase to 100 billion by year ending, from the initial 64 billion back in 2012. By 2018, the total number of apps download would surmount to nearly 270 billion. With over 100 billion apps in the market, consumers don’t have to wait for a particular app to meet their expectation. To prevent all these issues, developers should be acutely aware of the main reasons why applications fail and what they need to look out for when monitoring performance. Your definition of mobile success may differ from another, it all depends on the nature of the app involved; if your app was created to monetize, you could define success as a revenue settings that is driven by paid download or in-app purchases.
This post is part of our contributor series. It is written and published independently of TNW.