How Hustle Con Grew into One of the World’s Best Startup Conferences

How Hustle Con Grew into One of the World’s Best Startup Conferences

In today’s world of entrepreneurship, there are dozens if not hundreds of conferences each and every month. As an entrepreneur, choosing which ones to attend can be a nightmare. Some are laser focused, while others provide a wide array of knowledge and networking.

The key to deciding which conferences to attend, lies in your end goal. If you’re looking to see the latest trends in digital marketing, the Unbounce Call to Action conference may be your go-to and if you’re looking to connect with other Shopify partners, then their Unite conference will be your spot.

For attendees of Hustle Con, a TED styled Coachella conference for founders, marketers, and techies, the end goal lies in the ability to network with like-minded ‘hustlers’ while being inspired by some of the incredible speakers.

What started as a small get together in San Francisco has grown from 350 attendees in 2015 to over 3,000 in 2017. The fuel of this rapid growth: content marketing.

The Hustle, which started with their first Hustle Con almost three years ago, has since grown to a full-fledged media business with a daily email being sent to over 400k subscribers.

As many event focused entrepreneurs know, growing an event year after year can be a challenge and keeping up excitement among attendees is hard. To boost attendance and keep Hustle Con on the right track, The Hustle focuses on three main proponents of this yearly event:

Find Your Event Focus

If you’re looking to host an event, a key path to success is by finding an untapped focus. It’s often best to start with a niche and then expand off that.

As an example, at the Israel Dealmakers Conference, attendees are very focused on high-tech coming out of Israel. In the coming years, the organizers could expand the conference to have other country sections or sectors outside technology.

For Hustle Con, the focus has always been on startup tactics for non-techies. This demographic is often filled with entrepreneurs who have a technical idea and are looking to learn from others who have turned that idea into an actual business. That is why their speakers are always non-technical founders.

Stack Your Speaker Lineup

The key to getting anyone excited about your upcoming conference is by having some epic speakers. These speakers should be extremely relevant to your niche and considered thought leaders in their area of expertise.

The hard part of getting amazing speakers, is figuring out how to lure them in. Good speakers can cost a lot of money and the key to getting a speaker for free is by providing value to them. If they’re a thought leader in the niche your conference is focusing on, chances are they’ll use your event as a catalyst to further boost their credibility and connect with potential clients. When pitching potential speakers, think about what they will gain from your event.

Make It Affordable

When most conferences grow, they often increase the price of tickets. Economically, this makes sense but if you want to stay true to your loyal attendees, you don’t increase your ticket price.

Instead you focus on a pricing structure based around early bird buyers. As an example, if you were an early bird buyer for Hustle Con, tickets would have been $200, compared to the last minute price of $350. When speakers include Casey Neistat, Miguel McKelvey, and Jen Rubio, the price seems like a steal.

Though Hustle Con isn’t for everyone, if you’re looking to learn how non-technical founders built billion dollar businesses then this conference is for you. Speaker presentations are broken down into an emotionally driven story that helps you understand how they scaled and you’ll be listening alongside fellow ‘hustlers’. It’s no wonder this conference has become one of the fastest growing events in San Francisco.

This post is part of our contributor series. It is written and published independently of TNW.

This post is part of our contributor series. The views expressed are the author's own and not necessarily shared by TNW.

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