Mobile apps that have been commonly used by consumers to interact with brands are now being leveraged to create a “smart office”, increasing employee productivity and modernizing the archaic workplace. In a new study by Konica Minolta and Future Workplace, we found that over a third of companies say that custom mobile apps that streamline HR processes will be adopted at their company in the next year and nearly a third have already integrated them into their smart office. These apps have broken down communication barriers, allowed employees to collaborate in new ways and have enabled them to complete projects regardless of location.
Over the past several years, major companies such as Sodexo, PepsiCo and GE have adopted mobile apps to recruit top talent. They realize that candidates are spending more and more of their time searching for jobs on their mobile phone, and in apps, over using an Internet browser. Most active candidates (86%) use their smartphones to begin a job search and the majority of their mobile time is spent in apps (90%). Sodexo’s USA Careers app, for instance, allows candidates to learn about their corporate culture, view job opportunities and connect directly with recruiters. The app has yielded over seven hundred new hires thus far. The US Possibilities by PepsiCo and GE Careers apps both give you an introduction to their corporate missions, the type of candidates they hire and the opportunities you can apply to.
While recruiting apps have become popular and embraced by numerous companies, there are even newer functions for them in the “smart office”. Gartner predicts that by 2018, over half of all team communication will be done through apps and Apperian found that 70 percent of companies plan to equip more than one thousand employees with mobile apps in the next two years. Employees have adopted third party collaborative apps, including Slack, in order to foster communication between employees and even freelancers. Workflow management apps, including Huddle, have empowered managers to delegate tasks efficiently and employees to review tasks on an ongoing basis.
To no surprise, technology companies are leading the way in the workplace app revolution, including Qualcomm and Cognizant, who have built successful app stores that support a variety of employee needs. The Qualcomm Employee App Store gives employees access to over eighty apps for learning, communication and wellness. The company beta tests apps by having limited beta releases, which in effect creates a buzz that increasing adoption. At Cognizant, where the majority of their employees are app-addicted Millennials; they filled their stores with apps that simplify workflows and conference room booking.
Today, companies realize that they need to create a similar experience for both candidates and employees as they currently have for their customers. As a result, they have either created their own apps, or used third party apps, in order to better appeal to the next generation of employee. These workplace apps will continue to become more relevant as companies focus on increasing employee engagement, boosting productivity and winning the war for talent.
This post is part of our contributor series. It is written and published independently of TNW.
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