WhatsApp announced a new feature to update status via photos, videos and GIFs which disappear after 24 hours. Doesn’t this sound familiar?
Oh yes, Welcome to WhatsappInstagramSnapchatville!
WhatsApp brings in the usage of graphic formats with an end-to-end encryption, which isn’t provided by Instagram or Snapchat. However, it leaves behind the era where the text format had been an interesting way to share status with your friends.
WhatsApp has always been an app used faster and reliable communication via text messages rather than consuming content, like Facebook or Instagram. With the new feature it represents a power replication of Snapchat stories to share personal updates.
According to eMarketer the WhatsApp’s US user base in the country will reach 20.5 million people in 2017.
With the big uptick in users sharing content such as photos and videos, WhatsApp looks to offer a secure and interesting way for people to share this type of content over status updates. The idea of sharing status has been originally a part of WhatsApp when it rolled out in February 2009.
With the status feature you could let people know the situation you are in, whether you are going to the gym, or had a low-battery or what you’re doing. The new status update represents how visuals are replacing text for communicating with each other.
WhatsApp is for businesses is touted to be released soon as well. Currently, in the testing phase, it will allow small businesses to engage with a large number of customers on WhatsApp and serve as a customer support tool.
The Business platform will soon be launched in India, which has over 200 million monthly users. To capitalize on the platform’s usage and stay ahead of the competition, WhatsApp now looks to monetize after waiting for eight long years and being bought by Facebook in 2014.
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