Product Designing for the web, mobile, and other devices, that’s what I was doing when I embarked on my journey as a UX and UI Designer.
Earlier, I used to think that creating intricate, beautiful designs, and adhering to the trends were paramount for any Designer, but soon I realized that my thoughts and patterns changed over time as I started working for products and product-based companies.
Technology is in a continuous flux, it changes within a blink of an eye. A trend which might seem revolutionary today will be outdated after a couple of years.
Product companies cannot afford to initiate a redesign or revamp every time the trend changes. Hence, it is useful to develop a habit of thinking beyond design, to design something that maintains a lasting impact on the user as well as the client.
Here’s a list of pointers that you should keep in mind before you get your creative juices churning for your next project.
Think like a businessman
Bear this in mind, every role in the organization is responsible for revenue inflow. Hence, opposite to what you’ve been told so far, your first step while conceptualizing the idea is not to think like a designer, but like a businessman, so that your design depicts sustainable trends.
As you know already, we rarely see any good product managers nowadays. They have been led to believe that product management is project management. Adhering to this cultural trend, we barely see any managers doing justice to his/her role.
As a designer, it is your responsibility to ask enough relevant questions to lure out every information that you feel will help you with your designing process.
Have a vision
Before you begin your designing process, it is mandatory to have a vision in mind. A correct vision for your product or feature will not only help you with designing better but will also help you see flaws in your product.
Every feature has a role in making your product complete and flawless, and that feature has to be carefully identified with enough research and thought. After due toil and contemplation, if you believe that your product is aligned to your vision then perfect; if not, then convince your stakeholders with an alternate solution.
Trends are continuous and, to an extent, cynical, so it is essential to incorporate ‘future features’ for the product. Every feature of your product will have enhancements with due time, so as a designer, it falls on you to think all about the possible new elements and features which can be added after few months.
This will help you in designing sustainable and scalable products which, if not given the required thought and tenacity, will look ill-fitted.
Have a clear perspective on the trends that are being followed. Keep yourself updated with the technological advancements so that you can have a vision of the possible future trends. Even though it requires great effort, time, and comprehension on your part, it would be best if you can think ahead of your time while designing.
This way, you not only make your client happy, but also will set a trend that will do wonders for the design fraternity.
Use the tools available
With the advancements in technology, you can acquire any information that you might need for your future designs. You can track things such as user behaviour, page views, bounce, drop outs, and goals, among other data. You can gather these through various analytic websites available such as Google Analytics.
While re-designing, you can look into this information and find out about the user reactions which will help you in eradicating any glitch or problems faced by them.
Keep it simple
One thing that has continually helped me throughout my career is a simple thought: Don’t Overdo it. Products with minimal elements seem much more appealing. But the intent of the product has to be the main thought behind the design in order to keep the product clear and achievable.
Be detail oriented
A good design does not only consider high-level functionalities and features, it also consists of small elements like fonts, alignments, consistency and spelling mistakes. So, you have to keep a check on these features as well.
Work in advance
Rather than spending your time on creating wireframes and visual designs, you should spend your time in the conceptualization of the product. Most product companies cannot keep waiting for new designs, so you have to conjure ideas that can be implemented within no time.
To achieve that, the best way is creating various libraries and color plates for lateral use. Smart thinking is an art and you have to do just that.
A little surprise never hurt anyone. Use intricate animations, blend in beautiful patterns, or use any creative thing that you can think of in your product. This may sound futile and fancy, but trust me, your users will remember your product because of this reason.
Last but not the least, don’t let your creativity die.
This post is part of our contributor series. It is written and published independently of TNW.