Google Penguin 4.0 : A Major Boost to Online Users and Marketers

Google Penguin 4.0 : A Major Boost to Online Users and Marketers

Do you live and breathe SEO? If you do then Google Penguin 4.0 is not a new thing after all. If you don’t, then the word penguin could only ring a bell – that cute little mammal that lives across the polar zones. Never mind, Google penguin is in fact a Google algorithm that has been in place for quite some time now. However the Google Penguin 4.0 is the latest “bigger and badder” version of all, coo! If you haven’t come across it, here is what you should know about it.

Google Penguin 4.0 is cool because it’s all about spam. Actually, its algorithm is designed to pick up all spammy sites that may have slipped through Google filters. It is a better version of the original that was rolled out in 2012.

The great thing about the Google penguin version is that every site that it identifies and adjusts gets automatically refreshed. Well this is often done after a period of time. However it conveniently improves your presence on the internet and maximizes your SERPs results, and above all your overall online presence.

In the event that Penguin 4.0 is activated the data is usually refreshed in real-time. And that’s pretty cool as changes will be made visible almost immediately. Experts even point out that these changes often take place immediately the re-crawl has been done and the page re-indexed.

And that’s good news for many online users. In fact looking at the best Google Penguin 4.0 Infographic you will realize so much stress on this single advantage of the algorithm. That notwithstanding, another awesome part that you must understand about the Penguin 4.0 is that it’s granular.

In short, this means that Penguin doesn’t actually affect your entire site for a small change. No! Actually Penguin will affect only the identified part, section, or areas. However, all the remaining pages that are fine will be left intact. This is entirely cool for anyone who is looking at improving their websites too. As a matter of fact, it comes in all languages and that makes it easy to understand.

Additionally Penguin 4.0 has become a major part of the Google Algorithms now. It means that you can now trust it to serve you better. But that’s not just an advantage, looking at it carefully you will realize that Penguin 4.0 is now a unique signal that can easily affect rankings. It is part of the 200 unique signals and that’s cool. But what does this mean?

Simply put, there will be no more updates of the Penguin. Once it forms the 200 signals that are Google’s fundamental algorithms, Penguin works in real-time. This makes it certain and free from any forms of updates. However, the effects might take some time as there are so many URLs that need to be re-crawled.

And while nailing the Penguin finger prints will deem tough, the great thing about it is, many sites will be spruced up and refreshed for the ultimate SERPs rankings. This is super awesome as the ultimate goal will have been retained – the focus on great content quality for online readers – and this boost the vast number of signals that Google has incorporated today that improves even the oldest of sites.

The thing about old sites is that you never know when you are losing the juice. In many occasions, a site that was full of juice two years ago could be pretty stale by now. Without the use of Penguin 4.0 you’d probably consume the same stale rankings and that’s simply unfair.

It is because of such reasons that the Penguin 4.0 is a fundamental choice for many online users that want to make the ultimate online experience. Think about it like this, a few years back, link building was the real deal. Today however many view link building as an impending disaster, and some of the sites that are newly developed are sunning away from it.

Now that Google’s Penguin 4.0 roll out is complete, there are a number of things that that means for online users and internet users.

There will be gradual and constant updates that the Penguin will come with. There will be no more periodic updates. And that’s cool as now your websites will be freshened up gradually and constantly rather than I periodically when you can’t actually catch up with the changes or had invested so much time, energy, and resources.

Additionally you won’t have to see your entire sit flagged like it used to be. Hell no! With the full roll out of the Penguin you won’t have to lose all your ranking for a single link building mistake. Now you can only anticipate to see the specific pages hit by the mistakes penalized. This prevents loss or entire workload and could still retain your rankings.

For a marketer the main are that you should understand about this update is simple really. There is no tips that the incorporation of the Google’s Penguin into the algorithm has changed the way Google evaluates links. This makes this change ideally very cool and could easily help you to improve your sites.

However the faster refreshes and updates of the sites and content will mean that you have to be ready for frequent changes in rankings. This means that as a marketer you will have to keep up with the new needs in case you want to retain your position at the top of the SERPs. But that’s good as your work will be refined, boosted in expertise, and you could soon be a force to reckon with.

Finally this change will automatically come with faster penalties. Immediate effects and quick actions, in fact if you look at this Google Penguin 4.0 Infographic sample you will realize that the Penguin roll out is a great addition to the many online users.


The Google Penguin 4.0 roll out makes the Google Penguin 4.0 part of the 200 unique signals that the Google algorithms are made up of. This is cool as you don’t have to wait for years to get the period update and lose your entire work.

For any marketer or online user, the Google Penguin 4.0 is now a great addition to the changes that Google frequent us with. The only good thing is, it’s now gradual and present. This prevents time wasting and major loses.

This post is part of our contributor series. It is written and published independently of TNW.

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