Today, one portal is enough to deal with customers globally. This is easy if done correctly. This particular portal is usually a website that can be accessed by all your potential customers from every corner of the world. This requires regular interactions, optimizations and updates of your website to keep your customers’ satisfaction level to a maximum.
There are two ways to go about this process – getting a responsive website and denying mobile users the comfort of browsing your site. Non-responsive website designs are not just out of fashion; they are quite the nuisance for mobile users who make up for the lion’s share of website traffic today. Using a non-responsive site automatically means excluding the mobile population from your online store. Using a responsive design makes your business accessible for everyone.
What is so special about responsive website designs?
Responsive website designs may not be rocket science but they involve a few features that distinguish them from the non-responsive ones. These are necessary for the appearance and the proper functioning of the websites. Quite a number of pre-designed templates also include responsive elements; these can be easily found on DIY platforms.
The key responsive elements include CSS3, responsive Frameworks and Fluid Grids. Responsive website designs do not involve redirects. This is quite amazing since you won’t have to take care of redirecting your guests to information they are actually looking for. Plus they demand way less maintenance since one website is optimized for all devices.
What will you notice when you switch to a responsive website design?
There are quite a few changes you will notice once you switch to a mobile friendly website. The primary goals for going responsive should be –
- Increase your CTR by offering an improved customer experience
- Boost you website traffic and conversion rate
- Improve your revenue generation from the website
Besides these most obvious factors, you will notice a boost in search engine ranking. This is simply due to Google’s clear preference for mobile optimized websites that offer a better UX.
In what ways will a responsive design help your business?
Responsive designs for your website can become the game-changer for your business. A mobile optimized site is more welcoming for visitors and as discussed above, it requires way less maintenance as well. Here are a few more features that help your business reach the crescendo of its success once you make the switch –
- will help you save big bucks –
You may be thinking we have gone bonkers since we are first asking you to upgrade and/or redesign your website to make it responsive and next we are telling you, you will save money. Yes, they may seem highly contradictory at first glance. But think of it this way – you can redesign your website and spend a few bucks behind professional designers who can give your website a better mobile UI. This way, you will have one website that is fit for all mobile devices and computers. You do not need to design multiple versions of desktop sites for optimized viewing anymore. So spending a couple of hundreds for a responsive site can save you a couple of thousands in maintenance and further updates.
- Get the attention of mobile users –
In the recent times Google has shown its preference for mobile ready sites that offer a better UX. Now with the advent of mobile friendly website designs, SEO experts are sure that a single SEO strategy can be devised for the optimal functioning of a website. SEO is not a one-time thing and that’s why, having multiple strategies for multiple website versions command a lot of attention and vigilance.
Website designing firms who have been in action for a few years, including BigDropInc.com once confirm this fact. Once you set up a responsive website that uses a unified code across all devices the Search Engine Optimization process is much simplified and unified. Better optimization also increases the overall visibility of your website across search engines.
- Boosting sales with easy access –
Mobile shopping is on the rise. Everyone is setting up shop online.You can find retail brands like H&M selling right beside Vera Wang if you know where to look! This trend of shopping for every necessity of life online has opened a new window of opportunity for business owners to reach out to their audience with mobile optimized websites and applications.
Using these mobile ready sites people can readily shop for things they need. Creating apps also allows business owners to introduce app-exclusive offers that buyers can avail while paying from their mobile devices. Responsive designs are likely to boost conversion rates and increase your ROI manifold within a couple of days of going mobile.
- What’ll be news on the analytics front?
Responsive design does demand a lot of monitoring and reporting. But even that is way lesser than maintaining 10 different website versions for 10 different devices. Do you really think, if you create a website or an app for a desktop, tablet, mobile and smartwatch each, they will be easier to monitor than one responsive website?
With a single smart website you will be much less daunted with the task of monitoring statistics. Google Analytics is gradually updating its own features and services to suit all needs of online business owners. It can now be used for various aspects of reporting and comparative analysis of your website. There may be no better tool in the market, at the moment, to oversee your entire website performance at one go!
- What’s the deal with offline browsing?
You are likely to wonder if “offline browsing” is really a thing and we definitely don’t blame you. The web has been throwing jargons like this left and right, without really giving us a clue about what to understand from it. But as you can see, this term is at least self-explanatory. Offline browsing usually means you can access and deliver content even when you are offline. This is usually made possible with flexible HTML designs that are supported by Bootstrap. Your customers can browse your website content “on the go”.
What’s Google saying?
Google has 67% of the search market share. This automatically makes Google the king of all search engines and when the king speaks, the subject listens. Google has an overt penchant for responsive website designs and even recommends the use of responsive website design to website designers.
This has a few reasons –
- The content lives on one website and Google likes to see one URL for one content, like most of us, human users.
- Content with a single URL is easier to share and link, than interacting with content that lives on multiple sites.
- Responsive websites have the same HTML regardless of device variations. It is easier for Google spiders to crawl the content and index the same.
- UX is now a ranking factor and responsive websites simply offer a better interface for all users.
Google has its own rules for SEO that are far from static. The algorithmskeep evolving with the needs and demands of the crowd. But Google has shown its unequivocal preference for mobile optimized and responsive website designs in the last couple of years since mobile usage started gaining impetus.
And we can say for sure, going mobile gets you a lot of positive reviews from your customers.This works like a charmfor your organic ranking and SEO.
Adopting a responsive design for your website simply means staying ahead of the market and staying ahead of your competitors. It is far easier to support media-rich content with HTML-CSS based responsive mobile templates. The advent of responsive designs has been further exaggerated by the gradual extinction of Flash. This is a gradual, but steady approach that makes the unified approach that is financially rewarding for business stakeholders.
Statistics that should egg you on –
Mobiles overtook desktop internet access way back in 2014. At the moment (according to a study conducted in Oct 2016), mobile digital media time in the US is at least 51% as compared to fixed point access (49%). Out of 100 websites that were analyzed almost 12 of them use responsive designs. As of April 2015, Google started rewarding responsive website – a revolution in the history of website designing, known as Mobilegeddon! On top of this, the advent of local SEO has been accelerated by responsive designs. At least 40% of the people who use mobile searches are looking for a local business!
So if you want to reach out to the majority of your customers and beat your competitors to the highest sales values, you should possibly go responsive right now.
This post is part of our contributor series. It is written and published independently of TNW.