Are you an orthodontist looking to expand your practice through online media? While traditional methods such as requesting referrals and networking are still effective, your practice will grow faster when you integrate digital techniques into it.
As a dentist, this might seem overwhelming. After all, you are a practitioner whose core responsibility is to treat patients, managing website traffic and developing content for your site seems a bit off-point.
Fortunately, there are specialists like Ortho Synetics, who help orthodontists manage this aspect of their business. While they do all the grunt work, you can focus on your patients. But what digital strategies can be used to grow your business?
Here are some great ideas
A mobile-responsive website
Like your brick-and-mortar office, your business deserves a ‘real estate’ location on the web. This is how people find out about your practice online. So, if they want to know what you do, the website gives them an idea of what your practice. It is essential you develop a mobile-responsive website.
You can put various information for visitors to your website. Besides the usual ‘about us’ and ‘services’ pages, invest in regularly updated content that help people. Quality posts such as “How to” guides and “case studies” can build your site as an authority on the web and increase trust in your services.
Optimise your website for search
Your office probably has signposts on adjoining streets that lead people to its exact location. Similarly, on the internet, your website will need keywords that direct visitors to specific pages within it. Orthosynthetics’ SEO experts can optimise your website using special keywords infused into the content.
Keywords are phrases that make your website visible when potential patients search for dentist services online. As you continue to update your website with quality content, the optimised pages are indexed by Google’s search algorithms, thus positioning it favourably on user’s search results.
Getting well-deserved 5 star reviews
In your practice, great service counts. People will like to know how previous patients felt about your services. As someone once said, “You are only as good as your reviews”. Reviews are extremely important. It doesn’t matter whether you are more experienced or better than the next practice along your street. If they have better reviews, their practice is better than yours in the eyes of internet users.
Reviews also help Google rate your services and rank you high on search pages for users to find. So, if patients are happy with your services, let them say so on your website. When you optimise your site to capture clients’ positive reviews, you are essentially increasing the credibility and popularity of your website.
Be active on social media
Social media is the new online currency. A healthy social media presence is key to being recognised easily and across a wide audience reach. The orthodontist practice may seem limited when it comes to engagement options on social media, but far from it. It takes a creative team of social media experts to create content that endears people to your brand. Yes, because every business is a brand in its right.
You can put up pictures of your office, including happy patients on your social media account at least twice a week. Additionally, you can engage your followers with puzzles and smart contests to pique their attention. It doesn’t always have to be about the dentist profession, jacking trending content in a humorous way will work too. Ensure you have the right number of social media channels that work for you.
Use call extensions on your website
You may recall we mentioned the importance of a mobile-optimised website. There is an explosive use of smartphones all over the word today. With over 2.32 billion users in the world, and 44.9 million users in the UK alone, you can’t afford not to factor the benefits into your digital strategy. A call extension on your search link, and website, makes it easy for users to call your practice directly.
For example, if someone searches for “Orthodontist in Leeds” on their smartphone, your website comes up in the results, along with the phone icon. By tapping this icon, they can call your reception directly, without needing to search further. This saves time, and puts you at an advantage over other practices.
Offer LiveChat services on your website
People may sometimes have questions they’ll like to ask when they arrive your website. You should consider the possibility that your service isn’t the only one they consider. In most cases, potential new patients send enquiries across to a number of orthodontists, and the service that responds the quickest and most satisfactorily is most likely the one they choose.
To make your practice more competitive, you can install a LiveChat feature on your website. Your competition is most likely, not using one. And don’t worry, you don’t have to sit by your laptop 24-hrs every day, waiting for enquiries. There are special providers that make this possible.
Your practice can be the 21st century clinic it ought to be. All you need are orthodontist marketing specialists who are experienced with services like yours. Contact one today.
This post is part of our contributor series. It is written and published independently of TNW.