The role of design is consequently evolving. From initially being a domain of communication with a predominant aesthetic focus design has taken a key role in the creation of products and has become a human advocacy. Design has moved into the C-Suite with the appointment of Chief Design Officers (CDO). Design Thinking shifted the focus from technical to human solutions by advocating human-centrism.
Human-centered design versus design for enhancing human ability
The idea to design for humans seems highly logical and easy to grasp. Everyone gets that, it’s about the human, it’s about designing for people.
Yet, the idea of human-centrism is blurry in fact. Human complexity is too broad as a center point. We aim at the human but what part of the human domain needs to be addressed precisely? Is it about human desires, about human problems, about human activity? Is there a way to sharpen focus on human-centrism?
It is about ability. Human ability and how to meaningfully enhance it.
From human purpose to activity to ability and back
The aim of solving human problems serves as a human-centered articulation of design and product rationale. But what makes a problem a relevant human problem that is worth solving for? To answer that, let’s look a bit deeper into the core of human existence and its purpose.
Human life inherits a fundamental intent for its own maintenance. Human life’s maintenance as purpose results in human needs – the need to breathe, the need to eat, the need to reproduce, the need to communicate, and so forth. Unresolved human needs become human problems. Desire is the craving for a solution to a problem. A good solution is desirable and is executed via an activity. The execution of activity requires the ability to do so.
Ability allows for activity. Ability concerns purpose. Enhancing ability is expanding the human itself and is a property of life itself.
Enhancing human ability
Design concerns the enhancement of human ability. It addresses current inabilities of human activity which can be described as avoidances of human ability. Design turns avoidances into affordances.
The products and tools (both physical and digital) that give us humans these abilities are in a way extensions of ourselves. Any task is a human task. Products address these tasks and help us carrying them out. Enhancement of human ability is the sole reason for a product’s or tool’s existence.
From human to superhuman
Human evolution is the adaptation and enhancement of human ability. The “original” human has a basic set of abilities. These abilities are both mental as well as physical in nature. Natural human evolution has enhanced these abilities to adapt to a constantly transforming environment.
We as humans have taken evolution into our own hands by initiating an enhanced (technological) evolution by creating products and tools that enhance our naturally given abilities. We need to understand that enhanced (technological) evolution is indeed part of broader evolution of our species and that design plays a crucial role in it.
By embracing design’s role for enhancing human ability we can sharpen its focus beyond the broader intent of human-centrism. In this sense, design can be described as a human advocacy with focus on relevance and enhancing human ability.
Human Ability Enhancing Design
I would not necessarily describe Human Ability Enhancing Design as a full-scale methodology. It rather refines and sharpens the human focus that Design Thinking and design as a discipline advocate.
Yet there are methods that can further enrich current design processes and can help design focus on enhancing human ability:
- Think beyond human activity and question the relevance and rationale for activity and analyze them within the broader human context.
- Identify the deeper human needs and drivers a problem derives from.
- Discover the corresponding metaphors that articulate that deep connection.
- Envision the “superhuman” – a human with enhanced ability (imagine the ability being built right into human DNA) and how enhanced ability ultimately connects to human purpose.
- Capture and document the essence of the solution in conceptual models (including the metaphors). Reference it at any possible stage in the design process, ideally down to the final touchpoints of the product or service with people.
- Articulate touchpoints as close to the human as possible. The higher the grade of invisibility, the closer and direct the attachment to the human (this can be literal), the better. Ideally a product feels like a human organ.
Products empower humans and enhance human ability. Designing with that premise is the key to connecting design to the deepest layers of human existence – to an almost spiritual domain. Products are extensions of the human solving human problems and allowing for human activity. If design articulates the deep connection of human ability to human purpose accordingly, the result can be an excessively delightful product experience – the Ultimate Delight.
This post is part of our contributor series. It is written and published independently of TNW.