Online privacy is a growing concern in today’s modern era where cybersecurity experts have started advocating for privacy-centric apps that supposedly mask your online identity and secure you against cyber-attacks. However, little is known about these purported privacy apps.
Before we jump into the nitty-gritty of these apps, let’s understand what cybersecurity is and how it has evolved into a phenomenon that has taken the online world by a storm. By definition, cybersecurity aims to protect online connected networks such as computers, smartphones, smart devices, gaming consoles, etc. The primary focus is to eradicate any chances of unauthorized access.
Online Privacy – A Need or a Luxury?
Privacy has long been categorized as a luxury where boundaries have been set by either high rising walls or fleet of troops guarding you around the clock. Nowadays, however, the focus has been shifted online where individuals from around the world hide behind a screen and conduct offensive online activities increasing hostile online behavior, making privacy an increasing necessity.
Additionally, the evolution of the internet has resulted in evildoers to master their skills online by shaming people over the years. Furthermore, government and third-parties have become proficient in their ways of spying on people from around the world through ingenious ways such as monitoring user’s smartphones, smart devices, online accounts and what not.
The Age of Apps
To your surprise, apps have a lot to do with this. It is unimaginable how humans ever lived without apps. Even if it’s for office work or just entertainment, apps have increasingly become irreplaceable in the content they can supply us whether it is entertainment or work-related. However, that ease comes at a cost as app security is something not a lot of people consider when installing a new app, whether it’s a game or a social networking app. Therefore, resulting in committing to terms and services that extract useful information.
Loopholes in apps are precisely the gaps hackers are hoping for and since a majority of us don’t focus too much on the privacy of the app but rather it’s functionality, and what it’s got to offer us, it leaves a back door to all of the personal and sensitive information stored on our devices. While the app may have proved to be beneficial for you and got the work done, but the breach of your data comes at a devastating cost – misuse of the gallery, exposing private conversations, etc.
There’s a common misconception that must be addressed once and for all – cybersecurity is not only for businesses but personal use as well. While as a business owner, your company’s cybersecurity should be of the utmost importance, as a private individual, ensuring the safety of your internet activities should also be your primary concern. With that being said, are cybersecurity apps equipped with capabilities to protect you against malicious entities?
Cybersecurity App, Is it?
But first, what really is a cybersecurity app? A cybersecurity app in today’s world comes packed with necessary protocols and encryption algorithms that mask your internet activities and assign you an internet connection of a virtual location, hence keeping your real identity intact at all times. But then again, do such apps live to prove their integrity? That comes down to trusting renowned virtual private network giants such as Private Internet Access, PureVPN, ExpressVPN, Ivacy, etc.
Such private providers have a self-engineered network with optimized servers that allow journalists, office employees, and others to operate under the umbrella and remain protected against surveillance and cyber threats by making use of robust protocols and features such as ad-blocking, anti-malware protection, content filtering amongst numerous others.
Cybersecurity in a Nutshell
While these apps do a pretty good job at masking your real identity, hence keeping you safe from prying eyes, it significantly reduces your chances of being snooped onto. However, evildoers keep on developing patches which readily exploit potential loopholes. At the end of the day, it comes down to how frequent updates are pushed through your service provider which carry the necessary build to combat online threats and how well measures you take to protect yourself online.
It’s essential to note that cybersecurity and privacy go hand in hand. Without privacy, it’s just like you’re airing your dirty laundry in public, which mind you will catch the eyes of some who would eagerly want to take advantage of the opportunity.
This post is part of our contributor series. It is written and published independently of TNW.
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