Anyone that followed the Adobe Summit in Las Vegas will testify how the rise of the user-experience industry is quickly dominating the digital landscape. Last year, mobile web browsing overtook desktop for the first time and forced retailers to investigate the effects a mobile first world will have on their business.
The reality facing retailers is that consumers behave very differently across their mobile devices compared to their traditional desktop computers. Although there has always been a business focus on the customer journey, this is often bizarrely absent from the mobile eCommerce experience.
ContentSquare is aiming to change this by using technology to focus on understanding and improving customer experience, rather than solely focusing on customer acquisition. The startup recently unveiled their UX Performance Center that enables digital teams to make empowered, data-driven UX decisions in real-time via advanced algorithms and an AI-powered bot named Arti.
Arti can capture and track both digital and mobile behavior. This data enables the software to give individual personalized notifications that deliver value to consumers by offering genuinely useful information on the right device at the right time.
A personized experience is made possible through unique recommendations in real-time that aims to optimize mobile customer journeys. By removing the need to manually analyze data and replacing the old way of doing things with advanced analytics capabilities, the platform seeks to deliver a 21st century level of efficiency while also delivering the all-important ROI.
ContentSquare also hopes to stand out in this increasingly crowded marketplace by also monitoring users’ moods, actions, and location when browsing a website. Treating consumers as people rather than visitors, page views, and clicks is quickly becoming the secret ingredient to providing positive digital experiences.
Real-time insights of how to best optimize the customer journey should be much more than a series of industry buzzwords. Using real-time data to understand what leads to every intention and purchasing decision is already proving to be invaluable to ContentSquare’s clients.
The ability to see, in real-time, why a customer did or did not make a purchase is a ground-breaking tool and has vastly improved customers’ experience on our site – Mathieu Bernard, Head of Ecommerce at Unilever.
ContentSquare’s customers include hundreds of global brands, such as Accor, Bernardaud, Best Western, Kering, L’Occitane, L’Oreal, Lacoste, LVMH, Matchesfashion, Modani, TAG Heuer, and Unilever. The respectable portfolio is enabling the startup to monitor over one billion user mouse movements, screen touches, and interactions.
The combination of Artificial intelligence and machine learning allows ContentSqaure to focus on the mobile customer journey and help retailers provide the best experience possible.As the digital transformation gathers pace, it seems that this is just the beginning of a new wave of enterprise software solutions vying for our attention.
The problem is that conventional analytics do not reveal anything about the reasons behind users actions. A wealth of data can also make it incredibly difficult to see beyond the white noise and digital clutter.
Primarily, it’s refreshing to see that companies such as ContentSquare are emerging to promote the importance of understanding human behavior in a digital world. Maybe, it’s time to admit that AI-powered bots and advanced algorithms can have a positive impact in our world.
This post is part of our contributor series. It is written and published independently of TNW.
This post is part of our contributor series. The views expressed are the author's own and not necessarily shared by TNW.