Why Businesses are Tapping into the Potential of Video Conferencing

Business Tips

The past few years have seen a marked change in the way companies operate. To stay competitive, now businesses must be prepared to work on the move and from remote sites. Businesses increasingly want to have access to the very best talent, wherever it is and boost the productivity of an increasingly dispersed workforce while keeping costs down. Thankfully, the hyper-connected world in which we live provides a range of tools businesses can use.

Business Tips

1. It’s cost effective

Using planes, trains and automobiles to travel to face-to-face meetings is expensive. There’s also the additional cost of the downtime to consider while traveling to the meeting. Video conferencing technology allows workers in different locations to meet up instantly with no travel costs and no lost productivity. It’s even possible to rent video conferencing tools so you can avoid the upfront expense of buying them outright.

2. It’s flexible

There are times when your team are out of the office, working from home or out on on-site. Video conferencing gives you and your team a way to reach each other wherever they are. Just make sure that the solution you choose works equally well on tablets, desktop PCs, laptops, and phones.

3. It improves the quality of your communications

Several studies on nonverbal communication have found that 55 percent of any message is conveyed through nonverbal elements, such as facial expressions, gestures, posture etc. With instant messaging, email or telephone conversations, there’s the potential for miscommunication. By enabling team members to see each other, the quality of the conversations can be improved. That makes collaboration much easier and increases the efficiency of communications.

4. It keeps employees happy and engaged

Many of the most popular workplace benefits for today’s employees are focused on improving their better work/life balance. With the daily commute and long hours, more and more employees wish they had the ability to work remotely. Video conferencing can give employees the flexibility they crave without impacting on their ability to communicate or collaborate effectively.

5. It’s scalable

In the past, companies wanting to embrace video conferencing technology needed a fixed capacity of ‘technology boxes’ to deploy the equipment throughout their organisations. Now, the costs associated with scaling your video conferencing capabilities in line with business growth have dramatically reduced. Modern software means you can start small and add to your requirements as and when you need to. This is much more cost-effective than ever before.

Welcome to the virtual workplace

The number of people working remotely continues to rise, but video conferencing technology means this increased flexibility does not have to come at the cost of effective collaboration or communication. The result is improved management communications and enhanced business opportunities.

This post is part of our contributor series. It is written and published independently of TNW.

Read next: Why “The Last of Us” Won’t Be the Last of Its Kind