How Businesses Benefit From Augmented Reality

augmented reality app development
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Augmented reality app development is on the rise in recent years and thanks to the work of various mobile app developers, it is slated to become a much greater aspect of business promotion in 2017 and the years to come. Virtual reality app development also plays a role in the growth of augmented reality and these technologies have now advanced to a stage where businesses can utilize them more frequently.

Let’s take a closer look at how these forms of technology can serve to benefit a business going forward and how they will affect the way we consume their goods and services.

The first aspect that requires closer inspection is the effect that augmented reality has on our smartphones, tablets and laptops. Imagine a world where a consumer who wishes to shop for clothes can try them on without having to leave the house or a marketplace where you can shop for furniture while you are still in your living room.

Thanks to the advancements made in the world of augmented reality, this is going to become reality much faster than any of us could have ever expected. Augmented reality will also serve to improve a number of other areas of commerce, including manufacturing, banking, health care and even real estate.

Instead of being forced to call a real estate agent and spend a sizable amount of time shopping around for different houses to look at, you will soon have the ability to take a virtual tour of any home that you are considering without even having to get out of bed or put on a clean pair of pants.

Online shopping is also poised to become much easier. Not only does the consumer benefit from having the ability to shop for clothes and try them on without having to leave the house, but the business benefits as well.

They are no longer forced to spend large amounts of time handling returns from customers who were unable to find what they wanted while shopping at their store and studies show that businesses that reduce the amount of returns that they experience are able to increase their overall revenue as a result.

The manufacturing process is also simplified with the use of augmented reality. A project manager no longer has to remain present during the manufacturing process to ensure that everything is going smoothly, as they now have the ability to simply place augmented reality markers on the equipment being used.

Training workers and streamlining the teaching and learning process is also critical. With the use of augmented reality, the workforce is given the chance to enjoy real experience before placed in a high pressure environment. A medical student can practice surgeries in a low stakes setting, while the astronauts of tomorrow practice their space missions in an environment that allows them to make mistakes without consequence.

While augmented reality may still sound like something of a far fetched concept to some readers, those who have already been paying attention to all of the recent technological advances can tell you that it is closer to becoming a regular, accepted part of our existences than you may realize. Now that businesses have begun to reap the benefits of augmented reality, there is no end in sight to the implementation of this highly useful form of technology.

This post is part of our contributor series. It is written and published independently of TNW.

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