Why Every Business Needs to be Active on Instagram


After watching a video, reading some information, or listening to a podcast, what method do you think would allow you to retain the most information? Of course, we all learn in different ways but we now have a result to this question thanks to a recent study. On average, people remember just 10% of what they hear whilst remembering 20% of what they read leaving visual information as the winner. In fact, it is the clear winner as we remember 80% of what we see.

At first, you might wonder what this has to do with anything but it is just one statistic that shows how effective Instagram can be. Considering the platform is all about images and videos, businesses can use the app to reach out to customers. Thanks to the study, they know that a significant amount of the information will be retained. Even if they don’t act on it themselves, they could recommend it to a friend or anyone talking within a particular topic in the future.

If you haven’t yet got an Instagram account or have but are posting infrequently, we highly recommend you increase your activity because it is still growing rapidly even today. To give you an insight, the biggest brands in the market post just less than 5 times per week on average. If you leave it too long in between posts, your followers will soon get frustrated waiting. If you post too frequently, the content will all blend into one and you won’t see the maximum yield possible.

With hundreds of millions of users every single day, you also need to make sure that your content is unique. If you can be creative with your posts, there is no reason why you can’t benefit from the high engagement rate on Instagram. With 4.2 billion likes every day, you can become a part of this with your brand.

In 2017, we believe Instagram to be essential to your marketing strategy because you can appeal to consumers, run competitions, conduct market research, add to your Insta ‘Story’, become more personable, learn about your customers, interact with customers, and show your knowledge to the world. Once you get into the habit of posting regularly (not all sales pitches), you will soon see the benefits of using Instagram!

This post is part of our contributor series. It is written and published independently of TNW.

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