With New Year just around the corner, everyone and their dog is busy planning their resolutions for the coming year. You, too, like everyone else, might be revisiting your 2016 to see how you could have done better and what you need to do in 2017 to make it your best year in business. Because 2016 is already over, and in less than a month, you can’t really make any noticeable progress in business. Right?
The good news is that 2016 is not over yet. And you can still utilize the remaining days of the year to make drastic improvements in your business. Here’s a list of tools to help you tune up your online business before 2017:
Webbee SEO Spider
Webbee is a desktop based SEO spider tool. It helps you conduct an SEO audit on your site with just a few clicks, and shows you a 360 Degree picture of your site’s SEO game.
Tune Up Your Business with Webbee
In order to develop an effective SEO strategy, it is important to understand where your website stands in terms of SEO. That understanding comes from an SEO audit.
Now, the traditional way of auditing your site manually takes several hours of your time. But with Webbee, you can do that same task with just a few clicks.
Webbee SEO spider gives you a detailed analysis of your site’s internal links profile. It scrape data from website and tells you where your SEO is currently weak and what are the potential SEO threats to your site.
Using this information, you can not only create a winning SEO strategy for 2017, but also make some quick fixes to your site to reap massive rewards in little time.
Yorocket is a WordPress plugin that helps you write better web page titles, so you can get a higher click-through rate.
Tune Up Your Business with YoRocket
Your webpage title is what attracts search engine traffic to your site. To make your title stand out, you need to make sure it is written in a way that is compelling and interesting.
With Yo Rocket, you can now write well-optimized page titles and increase your site’s CTR. Simply write your page title in wordpress, and Yo Rocket will give you recommendations to make it better.
Crazy Egg is the world’s easiest-to-use conversion optimization and user experience tool. Just tell Crazy Egg which webpage you want to analyze, and it will show you a color-coded heatmap of where visitors are clicking (and not clicking).
Tune Up Your Business with Crazy Egg
With this information, you can plan your next page improvement, form a hypothesis for your next A/B test, or quickly locate the best possible place for your calls-to-action.
Let’s say you have a home page and would like to get more people to sign up through your sign-up form. You run Crazy Egg on your home page, and you find that visitors are clicking all over it but very few of them are clicking on your sign-up form. So you decide to remove some of the links and extra copy on your home page that you feel are distracting visitors from signing up. Then you release your new home page design and – voilà – more people are signing up through your new home page than your old one.
Crazy Egg is also great for improving the user experience of web applications, support sites, and blogs.
SEMrush is all-in-one platform for marketing professionals and one of the world’s leaders in competitive monitoring and keyword research. There are more than 40 tools that can be used by all members of marketing department what makes this tool essential for both locally and internationally targeted businesses.
Tune Up Your Business with Semrush
In the era of global digitalization, bringing your business online is critical. If your business is not on the Internet, then your business will be out of business.
But to win the market it is essential not only to take care about business itself, but also to research the competitor’s activity over web and social media what is more than possible with SEMrush and that really can help to tune up the business. Doing competitive landscape research is as important as tracking your own performance, because you can learn what has worked for your rivals and benefit from their success and mistakes.
Gaining competitive advantage in the Internet space becomes increasingly important, especially in the markets that are already saturated. This calls for more in-depth research and analysis and requires sophisticated online strategy.
Also, the role of marketing has changed dramatically. It is seen as an integral part of business which has a direct impact on growth. Most businesses do not leverage the full potential of Digital Marketing, but CMOs still feeling pressure to prove ROI and for that they need comprehensive analyses of their online marketing activities.
Mailshake is a simple email outreach tool. You can setup email automation and follow up to maximize the effectiveness of your cold emails.
Tune Up Your Business with Mailshake
Digital Marketing can take a while to work and often takes months if not years to start impacting your revenue and Pay per click can cost a fortune, that’s why I recommend testing out your messaging, target/ideal customer, and product using cold email outreach. With outbound emails (cold emails) your sales team can directly connect with your target customer and get the yes (or no). Either way it’s a much faster way to grow your business. Combine cold emails with great content marketing and intelligent retargeting and you have a killer growth engine.
Most people shy away from cold email outreach because of the complexity of finding the right person to contact and the perception of annoying or even spamming people. It’s actually the exact opposite, if you lead with value add content and use tools like Hunter.io, Clearbit.com and others to find the people and Mailshake to send personalized emails in bulk.
So, there you have it… 5 tools to tune up your online business before 2017. If you also have any superb tool other than these five, share it with us in below comment.
Start using these today and watch your revenue go up even before it’s the New Year.
And don’t forget to share your results with us!
This post is part of our contributor series. It is written and published independently of TNW.