If you’ve been planning to start a business blog, now is the time to do so. More and more companies are getting a blog section for the reason that blogs are becoming pivotal to content marketing, branding and business success. Blogging has become a full-blown business. Generic bloggers as well as businesses are using blogs not only to market their products, but also to make money online by selling products or services.
When we talk about business blogs, they are mainly used to promote a business, which can be online or offline. Contrary to the popular belief, blogging isn’t exclusively used to market online businesses. You can be on the web without having to sell online. The aim is to market your product to users who use the internet, just like you market your users via billboards or TV adverts.
The internet offers you ample opportunities, there are a lot of WordPress guides that can help you going with starting your blog. If you haven’t already jumped the bandwagon, you should think of doing so now.
Given below are five reasons to start a business blog this year.
1. More People Use The Internet Today
The number of people using the internet is on a constant rise with over 3.2 billion people having access to the internet today.
According to reports, developed countries like the US have a very high penetration rate (90%+ for countries like Iceland, Canada and the UK) as well. With so many people having the internet today, you get the opportunity to reach a wide audience with just one post.
The internet is not limited, whatever is online is accessible by one and all, which means you can get to all this audience with just one blog post, given that you market it right. Nonetheless, you can also create a niche audience and target it specifically for better results.
2. There Are Tonnes of Buyers on the Web
Online shopping is bigger than ever. More and more people are ditching physical stores and turning to online shops due to the benefits they offer.
There was a time when online shopping was considered a taboo concept. Users were apprehensive of purchasing online as they couldn’t inspect a product before making a purchase. In addition to this, there were several other issues as well, such as the time taken for a product to be delivered or security concerns. Nonetheless, over the years companies have been able to eradicate these issues to a large extent and now people are quite comfortable with online purchases.
3. It Is Very Easy to Start and Manage a Blog
Blogging has never been as easy as it is now. Thanks to platforms like WordPress you can get your own working blog within minutes. Most paid hosting providers even offer 1-click installation that allows you to get a blog without having to install software manually.
In addition to this, maintaining blogs is also easy. Most platforms come with great add-ons or plugins that can make it easier to manage a blog. You can post all kind of content, including multimedia, without any trouble and also handle other aspects of a blog such as analytics and security.
The ease to handle a blog is one of the main reasons why so many businesses are now having a dedicated blog section. In addition to this, many major websites have started to host their sites on WordPress due to the ease it offers.
You can also find tonnes of WordPress guides to know more about how to use WP. There are also forums and help section to guide you further.
4. Visitors Expect You To Have a Blog
Visitors like to know about a product or service before they make a purchase. According to this Demand Gen Report published last year, 47% users go through 3-5 pieces of content before they make a purchase decision.
Users like to go through details including overviews and reviews to know a product better. You can use your own blog section to educate users about your product and to ensure they make a purchase. A blog is the fifth most trusted source when it comes to finding information.
If you do not have your own blog, your potential customer would most probably run a Google search to know more about your product and would end up on a third-party site which may contain negative information on your product, which would cause you to lose a potential client.
Moreover, the user may also come across a competitor and may ditch you to make a purchase from your competition. This lost business can never be recovered, which is why it is important to take steps to prevent this from happening.
5. Blogs Can Help in Search Engine Optimization
Websites with an active blog section usually have around 400% more indexed pages. When you publish blogs, you give crawlers more data to search allowing you to get indexed for more keywords and improve your search ranking as well.
Improved ranking means you get more clicks and as a result you earn more leads. Additionally, companies with good blogs get 97% more links as well, which is important for SEO.
According to reports, a blog can be more beneficial than other marketing efforts, if done right. The secret is to have long blog posts (average word count for top ranking blogs is 1200 words) with visual content (images and videos) and proper formatting. Plus, the blog should be relevant and highly informative so that it attracts attention. An irrelevant blog that does nothing for a user would not be much helpful.
Waste no time and get your own blog today. Make sure to update it regularly and to market it through proper channels.
Image Source: Pexels
This post is part of our contributor series. It is written and published independently of TNW.
Read next: The Real Story of Work Life Balance