The mobile app development company in USA has seen huge growth in these recent years. Innumerable apps accumulates thousands of app downloads on the very first launch week. But, how many of those popular apps are actually retained on users device? There are very few applications that are retained by users on daily basis. Mobile app abandonment is one of the biggest threat for a lot of app developers as its risking app owners investment. 2 out of 5 apps are straight away left out after first use. Opps! Such a hard statistics to deal with. But everytime it’s not users to be blamed. Mistakes are prone to be done by app development team at some stage that has endangered mobile app survival in such fierce competition. But what are those missteps that have let users give up on your mobile app? Let’s deep dive into missteps that abandons your app and also know measures to increase your app standards.
1. You Have Not Build Users Habit To Use Your App:
Just think, if users are habitual to your app then it won’t get abandon. It would be harsh to keep off with your app.
For instance: Let’s consider Facebook & Flipkart. Would you be able to resist yourself to open up and use the app if you see your friend’s message pop-up? The answer would be “NO”. Consider Flipkart: Notifying you regarding 70% flat discount on “deals of the day” would entice you to access your app. Of course, it will take the time to make people stick to your app. However following some practices best practices would retain users back to your app within short time span.
2. Poor Onboarding Experience:
User onboarding is one of the most significant interaction you will have with users on an initial basis. It is a guide to your application that needs to be performed appropriately in order to grab their attention. Top rated applications in app store focus on user experience from the very beginning as it’s like a base to build bonding and habit of your app with them. Lack of proper navigation, UX design, and misplaced elements can be the reason for poor onboarding experience. So, scan your app experience to tie long lasting relationship with users.
3. Application Crashes:
One of the studies stated that “Almost 58% users end up uninstalling their applications in the first experience due to issues like an unknown error, crashes or freezing of mobile”. When faults are found in the codebase, things can go from bad to worse. Your app getting quite or not responding due to severe crash will result in losing up of your prospective users. The best approach of ailment is to go with defensive programming. Identify the pain areas that throws an error. Due to increasing application complexities, developers are heavily relying on third party libraries. Remember to make use of “try-catch” block to avoid throwing exceptions. You can also validate the data by checking out the code with “if(!=null) condition before further operations.
3. Privacy Concerns:
It is one of the major concern for the abandonment of an app that recently came into limelight. There are many applications that ask for in-app permissions during the installation process. Allowing those permissions would allow the third party app to read data. If an application is asking for needless permissions then users are simply avoiding such kind of apps in order to restrain their data from being threatened. Users are quite understanding regarding in-app permissions that are mandatory. So, ask for the permission that your product actually needs and give them the good reason why your app needs permission. Following such practice will make the user comfortable with your app.
4. Application Load Time:
Your app users are quite impatient. They cannot wait for more than 5 seconds for your app to load. But, advancement in technology has shortened the waiting time. However, the major challenge faced is to keep up with the same pace. Below are some reasons that degrade your app performance:
Doing concurrent transactions or process in application
Heavy coding structure in application
Integrating too many third party libraries
Slow internet connectivity
The bulk amount of data in response.
Many times app delay responding due to above practices by developers. Compression is the best approach to reduce load times without losing app quality. Compression can be done on the range of audio and media files. It also results in a reduction of the memory footprint of your app. If your memory footprint increases then the mobile app can result in the sudden exit.
5. Data Consumption & Battery Life:
Data consumption is one of the most important aspects because your app uses a data plan to leverage you with application services. Users are greedy as they are confined with limited data plans. So, during testing make a note on incoming and outgoing data consumption. If we talk about battery life then app do comes with various features that consume a big proportion of users battery. So, identify how your app consumes resources to identify its effect on battery life. High usage of network calls to upload or download content means having constant interaction with cellular and wi-fi networks. Identify where you can batch network calls together for best performance.
Is Your Mobile Application Underperforming?
As testing is a time-consuming process, it’s quite essential to know the starting point to ensure the doors of success. Hope this article keynotes strickes you with your app issues. So, identify the pigeonholes and fix it quickly for optimum results.
This post is part of our contributor series. It is written and published independently of TNW.