Digital marketing is a booming field right now. The industry is growing 11% a year and companies are on pace to spend $120 billion on digital marketing services by 2021.
While the field is growing at an unprecedented rate, it is also becoming more complex. The good news is that there are lots of great digital marketing conferences people can attend to learn more about the profession. Here are some of the most popular that marketers should check out.
Affiliate Summit is an annual conference for affiliate marketers all over the world. Started by affiliate marketing gurus Missy Ward and Shawn Collins in 2003, it has become the most popular affiliate marketing event. Many popular companies attend Affiliate Summit, including:
- #1 Booking.com
- 100 Directions
- 10X Blogger
- 12:01 Push
- Lend Genius LLC
- Lender Daily
Affiliate marketers of all levels can gain a lot by networking with their peers at Affiliate Summit. New affiliate marketers are encouraged to attend to learn from seasoned marketers and build stronger connections with the networks they have joined.
SearchLove is an online marketing forum that hosts some of the world’s most esteemed marketers from Distilled. The conference covers a number of constantly evolving topics, including analytics, search engine marketing, content marketing and UX optimization.
Conferences are held in San Diego, Boston and London, so there are plenty of opportunities for people to attend. The two-day events will cover a tremendous amount of information that even the most advanced marketers can benefit from.
GetResponse is one of the leading email marketing automation companies. Every year, they host ResponseCon, a digital marketing conference for small and medium sized businesses. You can attend the conference for $104 and workshops for only $69. It is a great conference for people that want to learn more about email marketing.
ResponseCon is held in four different cities every year: Austin, Boston, Denver and San Diego. They are all hosted in October, so anyone that is interested in attending should plan on taking time off from work for that week.
4. Hero Conf
Are you interested in learning more about pay-per-click (PPC) advertising? Hero Conf is a great conference to check out. These conferences are held in October and April each year. The location is subject to change, but the upcoming conferences are held in London and Austin.
A number of keynote speakers participate at these conferences, including:
- Leo Sei of Google
- Adrian Cutler of Microsoft Search Advertising
- Rod Richmond of Clean Digital
- Jason Dailey of Facebook
All of these experts have different insights that all marketers can benefit from. Due to the nuances of different PPC platforms, some of these presentations will be more applicable for some marketers than others. However, it is a good idea for attendees to listen to all of the presentations. Certain strategies that work well in some platforms may be worth trying on another.
Marketing United is a digital marketing conference that is hosted in Nashville, Tennessee every year. Over 900 people attended the last conference. A number of prominent speakers represented their companies last year, including Mitch Lowe, the cofounder of Netflix and Oli Gardner, the cofounder of Unbounce.
Marketing United covers a number of engaging topics. Here is a sampling of some of the events they hosted this year:
- Storytelling For Business
- Unmarketing: Everything Has Changed & Nothing Is Different
- Email, Social, Content & Cocktails: How Tito’s Handmade Vodka crafts a cohesive brand experience
- Breaking Down Silos: How to be Fast, Iterative and Smart with Your Content
- The Fears, Myths, and Fallacies that Hold Email Marketing Back
- Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now
Marketing United is a great conference for people that want to learn to build sophisticated digital marketing funnels for any business.
Check Out One of these Awesome Digital Marketing Conferences!
There are lots of great digital marketing conferences. Affiliate Summit is pretty expensive, but most of the others are within most people’s price range. Marketers can learn a lot on many different digital marketing topics by attending. They can build new connections and get insights from the top minds of Facebook, Google and other major marketing companies.
This post is part of our contributor series. It is written and published independently of TNW.