4 Powerful Strategies to Build Healthy Company Culture in Your Startup

company culture

When you start a business, you hardly ever think of the company culture. It’s one of the few things that develop on their own without you having to put any effort. However, to have an organizational culture that is prosperous and helps your startup grow, you need to be a bit diligent and pay attention to a few points.

To help you get started, given below are four powerful strategies to build healthy company culture:

1. Communicate More Frequently

Organizational culture is all about the general behavior at your work place. How you behave with your employees and how they behave with each other build culture. And a major part of this behavior pattern is communication. You need to communicate with your employees in an effective manner so that you can develop a culture of sharing.

If your employees know that you appreciate communication, they’d be more willing to exchange their ideas and concerns. This can help you improve your work place and have a better work environment. Communication can be in any form, written or verbal. Feedback, negative or positive, is also a type of communication. But criticism should be done properly and in a constructive manner. Employees should know they will be appreciated if they do well, and will be criticized if they do not do well. This will push them to do better.

2. Exchange of Gifts

This may sound like an odd idea to some, but exchanging gifts can turn out to be a very powerful tool. When we talk about gifts, we do not mean the company should randomly throw hampers at employees. What we mean is to grow a culture where employees are made to be felt special by rewarding them in the form of a gift when they perform well, or sending them a delicious birthday cake on their birthday. These put a sense of belonging in employees as they feel more linked to the company.

These small gestures motivate employees, which is a good thing for any business. Employees that are motivated to work are 12% more productive than employees that are not motivated.

Also, your gift does not have to be something big. A nice set of wrist bands or just a card appreciating someone for their work can do the trick. Think of this: giving a specific wrist band to all new employees when they join your company. This would make them feel like they are a part of the company and they will be more responsible as a result.

3. Train Your Employees

Cultivate a culture of growing. Many businesses provide on-job training and seminars to their employees to help them grow and improve their performance. This is something that works both ways. While your employees get to learn new skills, which puts them in a better position to earn more or get a promotion, you get to have polished employees with better performance.

According to reports, this is one of the few factors employees consider when selecting a company to work for. Most employees would pick a company that pushes them to do better and provides them more opportunities. And once your employees know there is a culture to promote and train employees, they will also learn more to get a promotion and may also train other employees as a part of organizational culture.

4. Be Clear About The Culture

It is important to let people know what your organizational culture is. It is not something you will find in the books as the culture is understood. For example, you might have a tradition where an employee gives a treat when he or she gets a raise. This is not something that you will find in the policy manual, but it’s understood by employees.

Such a tradition may not sound very positive here, but it’s a practice that helps build social connections and also gives employees a chance to enjoy themselves. Socializing is also good for employees as it helps them polish skills and also makes them more productive, according to this survey.

But, as mentioned earlier, since such traditions are generally not mentioned anywhere, new employees may get confused and feel distracted or out of place. To help them mingle well with the rest of the staff, one should make sure that these small pointers are communicated to them without making it look forced. The team manager or someone from the HR department can mention about organizational culture in a casual manner so that it is registered.

There you go! These simple yet effective tips will help you build an organizational culture that is good for your business. A company that has a positive environment and culture has happy employees, which is something every business wants to have.

Image Source: 泰德 / Flickr

This post is part of our contributor series. It is written and published independently of TNW.

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