Starting an eCommerce store is easier than ever. You do not even need to know the coding or website building to start your own eCommerce business, thanks to the presence of eCommerce platforms!
In this article we’ll look at three eCommerce platforms and see how they can help your business:
Shopify is one of the biggest eCommerce platforms with a huge online presence. You can set up a store within a few minutes using Shopify. This platform is perfect for both big and small businesses as it comes with some of the most impressive features and affordable prices.
According to reports, over 250,000 online stores are using Shopify today. There are hundreds of themes to pick from, some of which are also free.
The platform allows you to upload unlimited number of products, giving you control over inventory and variants. There are no transactions fees and you also have the option to setup multiple payment options, including PayPal, cards and even gift cards. Other than this, it also comes with a discount code engine that allows you to easily customize orders and run special discounts.
However, that’s not it. The platform has its own app store with thousands of apps designed to improve your overall experience. Some of these apps are free, but some good ones have to be bought first.
Shopify works quite like WordPress, where the basic platform is free but you can choose from a number of free and paid plugins to improve user experience. Even though Shopify is not as big as WordPress, it can easily be integrated into WordPress sites, which most experts believe is one of its strongest features. You can download several SEO plugins to help your store rank well on search engines. The tools will allow you to come up with creative and search engine friendly product descriptions. Considering that around 50% of traffic comes through search engines, it is very important to rank well on Google.
Most expert believe Squarespace to be the best eCommerce platform for small businesses. It is one of the most affordable options out there and comes with great customization choices.
You can choose from a number of templates to make sure the store looks attractive. All the layouts are ready and can be installed with just one click, without you having to change any coding or do any technical work.
Just like Shopify, this platform also allows you to upload an unlimited number of products that can be categorized for easy management. You can also offer a number of variants for each product. In addition to this, it comes with special inventory control features that allow you to keep an eye on your inventory and manage your products well.
However, this is not appropriate for big businesses as it lacks some of the tools that other options offer on this list. Most importantly, it does not have add-ons, which makes it difficult to manage a few tasks. While it is a great choice as an eCommerce platform, it does not come with SEO capabilities making it difficult to for stores rank well on search engines. In addition to this, handling customers may get difficult as well as its CRM features are not very strong.
One thing that sets it apart from other platforms is the fact that it’s an open source platform, giving users the choice to customize it and add features as per their needs. However, you will need programming knowledge to be able to make such changes.
In addition to this, it also comes with several plugins that you can use to improve the overall experience. These include SEO plugins and general customer plugins. However, experts believe that these qualities, though great, make this platform a very complex platform to use, which is why only those with basic understanding of the system should use it. Nonetheless, integrating the platform into your system is very easy and only takes a few minutes.
It can handle millions of products that can be categorized into SKUs. However, many reports suggest that having too many SKUs may slow down the system.
These are three of the best eCommerce platforms out there. They all work great on mobile and come with good customer support. Pick the one that meets your requirements the best.
This post is part of our contributor series. It is written and published independently of TNW.
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