Google is getting into the restaurant business – but only for four days.
The company has opened up Small World, a ‘interactive’ pop-up eatery in New York City’s Lower East Side, in something of a promotion for Google Translate. At first glance, it seems customers will be able to translate menu items using Google Translate on their phones.
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The restaurant will feature four chefs from today to Monday, April 18, all of whom practice different cuisine specialties.
- April 15: Gerardo Gonzalez, Mexican cuisine
- April 16: Joseph “JJ” Johnson, Afro-Asian-American cuisine
- April 17: Danny Bowien, Asian cuisine
- April 17: Einat Admony, Israeli cusine
You might recall that this isn’t Google first food-selling venture – the company had previously sold
waffles wafels as a promo for Google Photos. After all, how better to promote tech products than with a bunch of food?
Reservations are required, with two seating periods from 6:00pm–8:00pm and 9:30pm–11:30pm. If you don’t grab a reservation in time, Google will be offering donuts from 3pm to 7pm as a consolation prize.
[Update 3:17 PM EST: Reservations are already sold out!]