Google AMP is here, and Marfeel wants to make it easier on publishers

Google AMP is here, and Marfeel wants to make it easier on publishers
Credit: Google

Mobile ad technology provider Marfeel wants to make Google’s AMP technology painless for publishers, so it made an out-of-the-box solution for building and maintaining mobile Web pages.

With AMP, publishers are expected to keep a separate HTML page available. Those pages must also be built to Google’s specs, making building and maintenance a bit of a chore.

Marfeel’s conversion solution adheres to Google’s desired specs for AMP, and allows for deep linking back to the website. The company also says its tool can be integrated into websites in a matter of minutes.

The one step process also makes legacy content available for AMP.

Google has already started pointing traffic to AMP-ready pages, so Marfeel’s conversion technology is timely.

➤ Marfeel

Read next: Morgan Freeman's velvety pipes can now narrate your Waze directions

Corona coverage

Read our daily coverage on how the tech industry is responding to the coronavirus and subscribe to our weekly newsletter Coronavirus in Context.

For tips and tricks on working remotely, check out our Growth Quarters articles here or follow us on Twitter.