Google acquires photo and video editing startup Fly Labs for its Photos team

Google acquires photo and video editing startup Fly Labs for its Photos team

Fly Labs, a media editing startup that impressed us enough to win the trophy at last year’s #TNWUSA Boost Startup competition announced today that it has been acquired by Google.

Although the company said in a blog post that its apps will be deprecated, the features will get a spot in a familiar place:

Google Photos is a home for your life’s memories, powered by Google’s machine learning and computer vision technology. It’s a perfect match for what we built at Fly Labs, and we’re looking forward to folding our technology into Google Photos.

Additionally, the company says that its umbrella of apps is now free, and no longer have in-app purchases. They will be available as a free download for the next three months.

The move to Google is an intriguing one, particularly as Fly Labs had focused primarily on iOS to deliver its photo and video editing tools. But it will be interesting to see how the company integrates its know-how with the already very good Google Photos. Already able to automatically select and store the best photos from both iOS and Android phones, the enhanced ability to edit photos and videos will make an already powerful service more exciting.

Here’s hoping we pick another great Boost winner at this year’s #TNWUSA, which will be held in New York City on November 18.

Read next: Dear Evernote, we've got to break up