Google has partnered with Brazilian advertising firm Enox On>life Media to bring free wi-fi to 150 Brazilian bars, the company announced today. Enox specializes in connecting brands with consumers in real-life locations, from fitness centers to beauty salons and restaurants.
The operation is timed for Brazilian summer, and will last 90 days. Locations are distributed in seven cities of the Southern and Southeastern regions of Brazil: São Paulo (SP), Rio de Janeiro (RJ), Curitiba (PR), Porto Alegre (RS), Florianópolis (SC), Belo Horizonte (MG) and Campinas (SP). The list of venues is available at brasilfreewifi.withgoogle.com.
The operation is also a way for Google to acknowledge the growth of Brazil’s mobile market and its recent changes, Google Brazil’s marketing manager Maia Mau explains:
“We know that Brazilians are using their phones and tablets each time more. Just to have an idea, the number of people with smartphones in Brazil is greater than in Germany, France and Australia, and most of them use their devices every day, to read news, watch video clips and connect with their friends. By means of this project, we’re sure that the Brazilians will be able to enjoy better their friends when they are at the pub, besides creating and registering memories of their moments.”
It will now be interesting to see whether Google will expand this campaign to other venues, such as airports, and possibly make it more perennial.
Image credit: Pond5
This post is part of our contributor series. The views expressed are the author's own and not necessarily shared by TNW.