Google Analytics tracks the effectiveness your site’s social sharing buttons

Google Analytics tracks the effectiveness your site’s social sharing buttons

If you’ve been wondering whether or not Google’s +1 button has any effect on your website traffic, you’ve been a bit in the dark until now. Starting today, Google Webmaster Tools will let you see different reports to show you exactly what power that little button holds.

According to a post on the Google Analytics Blog, there are additions to three reports and here’s what we need to know:

  • Search Impact report: Will show changes to clickthrough rates based on +1 recommendations
  • Activity report: Shows how many +1’s your pages have had
  • Audience report: Geographic and demographic information for those who have +1’d your pagees

What’s probably more exciting than the +1 tools, though, is the addition of a Social Plugin tracker for Google Analytics. Now you’ll be able to see what pages have been Tweeted, Sent, Liked and +1’d, all with just a few lines of JavaScript required on your part.

The features might not show up for you just yet, but Google says that they should soon:

Over the next few days (and if you’re using the default version of the latest Google Analytics tracking code), if you’ve added +1 buttons to your site we’ll automatically enable Social Plugin Tracking for +1 in your account. You can enable tracking for other social plugins in just a few simple steps.

It’s invaluable information for site owners, so we look forward to seeing that engagement data starting to flow.

This post is part of our contributor series. The views expressed are the author's own and not necessarily shared by TNW.

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