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This article was published on April 13, 2010

In March, more searches took place on Google’s non-search products than Google.com itself.


In March, more searches took place on Google’s non-search products than Google.com itself.

15.4 billion searches in March, and 10 billion of those went through Google’s algorithm.  That’s the news, according to comScore’s March Search Engine Rankings.

The actual surprising data here, though, is that more searches happened through Google sites than happened through Google.com itself.  In fact, over 4 million more searches.  On the whole, that represents a 6% increase in searches through Google over the previous month.

The rest of the numbers, after the jump.

Taking a look at the search market as a whole, every major company shows a marked gain, with a surprising peek into the lead by Ask.com

comScore Core Search Report*
March 2010 vs. February 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch
Core Search Entity Search Queries (MM)
Feb-10 Mar-10 Percent Change Mar-10 vs. Feb-10
Total Core Search 14,472 15,427 7%
Google Sites 9,475 10,048 6%
Yahoo! Sites 2,433 2,605 7%
Microsoft Sites 1,667 1,802 8%
Ask Network 540 593 10%
AOL LLC 358 380 6%

Microsoft’s Bing also shows a strong gain, though the overall numbers simply pale in comparison to those of Google.  Good news, folks.  The reigning king of search still stands…much to the surprise of no one.

Kudos to Charles for the heads up.

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