Tesla just dropped a bomb in a press release ahead of its latest quarterly earnings call: it turns out that the reasonably priced Tesla Model 3 will be making its worldwide debut on March 31, to hit showroom floors for purchase in 2017.
The Tesla Model 3 has particular appeal because it eschews the high-end price tag of other models while managing to keep that same electric car promise. While the announcement specifically allude to the car’s MSRP of $35,000, Tesla CEO Elon Musk and his team have been dead focused on bringing the Model 3 to market with that sticker on it.
A mass market car could be a huge boon for Tesla, already known (and well-loved) by those who could afford the line’s current high-end cars. Especially because that price could dip down to around $25,000 with federal credits and incentives designed to get more electric cars on the road.
In pushing a model with such an appealing price, it’s also up to Tesla to bring quality to the Model 3 — the car has a potential to be a no-brainer for fiscally and environmentally-minded individuals looking for their next ride.
So it’s time to buckle up and wait until the end of March. Surprising things are ahead.
No signature series for Model 3. Same reservation amount for all.
— Elon Musk (@elonmusk) February 11, 2016