GeekWire reports that the feature is fairly basic at present; in fact, there’s no shopping portal as such. Instead, banners on the Fire TV home screen advertise products that you can buy with just three clicks, such as like Hershey’s candy, Fitbit wearables and toys from Mattel.
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
So you can’t yet browse Amazon’s full inventory just yet, and you need to place orders one at a time because there’s no cart feature. However, you can add items to your wish list so they’re available to browse and purchase through your phone or desktop.
The service is also missing Amazon Prime Now, the company’s one-hour delivery option that recently expanded to the San Francisco Bay Area. Still, seeing as how it’s come this far with a quiet rollout, it may only be a matter of time before Amazon unveils a complete shopping experience on its devices.