Another week, another News Feed tweak. Just a few days after adjusting the News Feed to try and put an end to blatant clickbait, Facebook is now changing it up in another more to make social content “more informative.”
Basically, the company will now take into consideration more of your personal life and choices, as an individual.
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The feed already tried to rank things based on user surveys, local issues, and current events, but that doesn’t help make the feed very personal; those results can apply to a wide subset of people who live in your area or share your friends.
Now Facebook will combine that information with things like “your relationship with [a] person or publisher,” as well as commonalities with the articles you click on, comment or share. I’m somewhat surprised they didn’t already do that, but this should help differentiate your news from, say, your friend who lives across the street.
As for Pages, Facebook says this shouldn’t have a significant impact. No need to worry, social media managers.
Facebook’s blog post explaining the news is a little vague. For example, it;s not clear if these stories include personal posts, or they’re just outside links. Nor is it clear on what a “relationship” with a publisher may be – will I see more TNW articles as a TNW employee?
We’ve contacted Facebook for more information and will update this post if we hear back.