“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
You can search for things like dentists, pizza or veterinarians, type a city, then hit enter and you’ll get a nicely sorted list of where Facebook thinks is the best place to go.
A quick search for veterinarians near Amsterdam showed up a list sorted by ratings, with people’s public star rating and a quick review underneath each answer.
Each result is accompanied by quick access to contact details and addresses, as well as a general map on the right-hand side.
The feature, which hasn’t officially launched, is only available on desktop and lists a huge number of categories that are pulled in from business pages registered in the area.
The result pages didn’t need to change anything to show up, and the results are automatically generated based on reviews over time.
If Professional Services was to launch on mobile integrated into the main Facebook app as an easy way to find lunch, for example, it could quickly become the default way to find places to go.
TNW contacted Facebook for comment on what it plans and we’ll update when we hear back.
➤ Is “Facebook Professional Services” Facebook’s Stealth Project To Beat Yelp? [Search Engine Land]