Mark Zuckerberg mentioned today during his live Q+A session – streamed on Facebook, obviously – that the social network is developing a Dislike button. Here’s three very quick things the company should think about.
One thing it should do…
- Make the Dislike button something you can toggle on and off. This will allow people to add it to statuses about sad or difficult life events, but avoid having it on those that might be easily trolled.
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
Two things it shouldn’t…
- Place Dislike buttons under news stories about contentious issues. This will only lead to a firestorm.
- Notify people about their Dislikes as frequently as their likes. In fact, not including Dislikes in push notifications by default would be wise.
Otherwise, I ‘like’, the plan for a Dislike button. It’s worth noting too that Facebook is planning to add a wide range of reactions, kind of like Slack. Twitter should join in with the fun, like I suggested some time back.