Facebook introduces new Invite Friends marketing tool to Pages

Facebook introduces new Invite Friends marketing tool to Pages

If you’ve ever started a new Page on Facebook, you know that you’re only method of promoting that page to your friends, through recommendations, usually has a low response rate because the recommendations are tucked in a corner of the Facebook sidebar.

As of today, Facebook have introduced a new way to recommend your Page to your friends so that they’ll appear as notifications in Facebook and, depending on the user’s settings, in email, Inside Facebook reports. Users will now be able to click through to the page via the notification and Like it, though there’s no functionality allowing them to act on it from the notification box itself as there is with friend requests.

Ever been to a tech festival?

TNW Conference won best European Event 2016 for our festival vibe. See what's in store for 2017.

This boosts the visibility of these invitations in a huge way — given that the average user often didn’t see the old recommendations to begin with.

Read next: Nokia's "Sea Ray" Windows Phone 7.5 prototype emerges in hands-on video

Here's some more distraction