Honor has announced that its first device to go on sale in the UK will be the Honor 6, priced at just under £250.
Smartphone aficionados will probably notice that the brand and device sound familiar – and for good reason, the Huawei Honor 6 has already been available in some markets since earlier in the year.
While it’s already present with its own-name brand, having a second in the running hardly hurts its chances – and allows it to benefit from certain economies of scale. It also makes some sense for people who already recognize the Honor brand in other markets.
Spec-wise it stacks up pretty well on paper, and on board you’ll find a 5-inch Full HD (1920 x 1080 pixels) display, 3GB RAM and an Octa-core Kirin920 chipset. There’s also a 13-megapixel camera and a 3,100 mAh battery with a claimed life of two days under normal usage. Under-the-bonnet, it runs Android but doesn’t arrive with the newest Lollipop (5.0) version, instead it runs 4.4.2 (KitKat).
However, while Huawei comes at the market with a top-down approach, the company says this new brand will “be shaped by its audience and supporters”.