Angry Birds PC Game To Swoop Into Retail Stores Within Weeks

Angry Birds PC Game To Swoop Into Retail Stores Within Weeks

Rovio’s super popular gaming franchise Angry Birds is set to make its way to retailers in the form of a PC game after the Finnish game studio signed a deal with Focus Multimedia to become the exclusive distributor for three of its games in UK and Ireland, South Africa, Australia and New Zealand.

MCV reports that the original Angry Birds game will launch on November 25 with a recommended retail price of £10.20, with the movie-centric Angry Birds Rio hitting stores before Christmas. Rovio intends to make Angry Birds Seasons available in 2012.

The announcement sees Rovio move the franchise further into retail, having already sold Angry Birds plush toys and T-shirts, partnering with companies like Starbucks to incentivise customers with play-to-win prizes and awarding of coupons. The game itself has topped 500 million downloads and is set to debut in Hollywood with the announcement of an Angry Birds movie.

Rovio spokesperson Ville Heijari told MCV:

“Boxed retail is another way to reach more audience. Digital and mobile are still at the core of our business, but boxed retail is a good addition for taking the brand forward.”

Gamers have been able to to play the original desktop version of the game via the Mac App Store and download the game as a result of a partnership with Intel’s AppUp platform. The game is also available for free via the Chrome WebStore and can be played on most desktop browsers.

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