Instagram is making it harder for developers to weave apps through the service. Starting next month, it will review apps before granting use of its API.
It’s part of a behind-the-scenes reconditioning of Instagram, where the company will focus on three key areas: helping users share their content with third party apps, assisting brands and advertisers who need help understanding their audience and helping broadcasters and publishers source content.
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Apps that want to take advantage of Instagram’s API can play in a specially created sandbox while Instagram review them. That should make it easier to work on potential issues on the fly rather than exchange in a lengthy back and forth with Instagram.
The review program starts December 3 for all new apps. Existing apps will need to be resubmitted before June 1 2016, and will also undergo an approval process.
➤ Instagram Platform Update [Instagram]