Google Search Console now shows you how well your in-app content is performing

Search console
Credit: TNW

Google’s Search Console (formerly Webmaster Tools) has been updated with new reports to show developers how their mobile app content is performing in search results.

The Search Analytics report lists top queries, top app pages and traffic by country for each indexed app. You can also use filters to drill down to specific query types or regions, or sort by clicks, impressions and click-through rate.

Search Analytics for apps

There’s also a Crawl Errors report to help you find issues encountered by Google’s indexing engine when going through your content. This makes it easy to locate app pages that aren’t showing up in search results and fix errors so they’re more visible in the future.

In addition, an alpha version of the company’s Fetch as Google tool lets you see how Google renders your app content, to debug content mismatch errors.

fetch as google for apps

Rolling out the red carpet for app owners in Search Console [Google Webmaster Central Blog]

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