These brilliant ads don’t just pitch you, they double as benches, shelters and ramps

The best ads never feel like advertisements. They engage you, make you think — perhaps even catch you by surprise.

This is exactly the sort of ad Ogilvy created for IBM’s “People For Smarter Cities” campaign; instead of shoving information down your throat, the ads attempt to make city life a bit easier by serving dual purposes in clever ways.

Watch the video below and tell me you don’t love it.

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Via: NOTCOT