Reportedly built pro bono by the above creative agencies, the official Milwaukee Police Department site features a slick, parallax design and HDR-styled action photography that you’d normally only find on posters for a high-budget thriller.
Let’s dive right into what makes this design so impressive:
The headlines above and below feel particularly accessible and clear. Notice the sidebar navigation, which is much easier to use than dealing with the site’s altered scrolling behaviors.
I’m loving how dominant the most important data points are.
Now, lets take a look at what the average police department site normally looks like:
One design is certainly more intimidating and professional than the other — there’s no arguing that. And although the thrilling glamour shots seem to glorify force rather than tranquility, I’m glad to see such an improvement. Additionally, it’s quite nice to see real heroes get celebrity-styled attention like this — rather than actors.
Check out the site in full via the link below:
Do you wish your local government showcased a slick Web design like this? Let us know in the comments!