TNW2020 RE:BRAND TRACK

ADAPT TO SURVIVE

Explore the latest brand marketing tech, trends, and challenges in the Re:Brand track at TNW2020.

Intense competition and constant tech innovation has changed the marketing industry forever. Today, the concept of a “brand” reaches far beyond the surface level. It encompasses a whole new set of elements: social consciousness, authentic customer relationships, and public policy. Building and developing a brand involves understanding and implementing new trends.

Embracing tech can make you an industry leader in the eyes of the consumer. What are the most important trends in 2020? Re:Brand explores the intersection of marketing, branding, and technology.

This track is for you if…
You are a CMO, work in a creative agency, or want to know strategies for building a rock-solid brand.

THEMES

Here’s what we’ll be exploring on the Re:Brand stage

  • BRAND IMAGE


    What will effective brand identity look like in the years to come? Exciting new possibilities are on the horizon. Will brand identity of the future be fluid or fixed? How can brands successfully adapt as their business models and consumers evolve?

  • BRAND MESSAGE


    Marketers must explore new channels and strategies to keep audiences engaged. How can brands use new mediums and new technologies to tell authentic stories? How can they ensure the right people are listening?

  • TECH TRENDS


    Brands recognize that technology can aid their customer experience strategy, but are perplexed by the amount of solutions available to them. Always question the data and never take it at face value. Let’s take a look at the latest tech trends to look out for in 2020.

SPEAKERS

Don't miss these inspiring speakers talk about the latest marketing trends.

  • Rebecca Roth

    Rebecca Roth

    Social Media Specialist & Imaging Coordinator,
    NASA

  • Tom Fishburne

    Tom Fishburne

    Founder,
    Marketoonist

  • Alex Antolino

    Alex Antolino

    Creative Director,
    Typeform

  • Hans Schlatmann

    Hans Schlatmann

    Senior Sync & Marketing Manager,
    Sony/ATV

  • Nithya Thadani

    Nithya Thadani

    CEO,
    RAIN

  • Hannah Kuchler

    Hannah Kuchler

    US Pharma and Biotech Correspondent,
    Financial Times

13 TRACKS OF INSPIRATION

Explore the themes we'll talk about at TNW2020. From artificial intelligence to the next big marketing trends, there's a track for everyone.



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