TNW2020 RE:BRAND TRACK

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Explore the latest brand marketing tech, trends, and challenges in the Re:Brand track at TNW2020.

Intense competition and constant tech innovation has changed the marketing industry forever. Today, the concept of a “brand” reaches far beyond the surface level. It encompasses a whole new set of elements: social consciousness, authentic customer relationships, and public policy. Building and developing a brand involves understanding and implementing new trends.

Embracing tech can make you an industry leader in the eyes of the consumer. What are the most important trends in 2020? Re:Brand explores the intersection of marketing, branding, and technology.

This track is for you if…
You are a CMO, work in a creative agency, or want to know strategies for building a rock-solid brand.

THEMES

Here’s what we’ll be exploring on the Re:Brand stage

  • BRAND IMAGE


    What will effective brand identity look like in the years to come? Exciting new possibilities are on the horizon. Will brand identity of the future be fluid or fixed? How can brands successfully adapt as their business models and consumers evolve?

  • BRAND MESSAGE


    Marketers must explore new channels and strategies to keep audiences engaged. How can brands use new mediums and new technologies to tell authentic stories? How can they ensure the right people are listening?

  • TECH TRENDS


    Brands recognize that technology can aid their customer experience strategy, but are perplexed by the amount of solutions available to them. Always question the data and never take it at face value. Let’s take a look at the latest tech trends to look out for in 2020.

SPEAKERS

Don't miss these inspiring speakers talk about the latest marketing trends.

  • Rebecca Roth

    Rebecca Roth

    Social Media Specialist & Imaging Coordinator,
    NASA

  • Tom Fishburne

    Tom Fishburne

    Founder,
    Marketoonist

  • Alex Antolino

    Alex Antolino

    Creative Director,
    Typeform

  • Hans Schlatmann

    Hans Schlatmann

    Senior Sync & Marketing Manager,
    Sony/ATV

  • Nithya Thadani

    Nithya Thadani

    CEO,
    RAIN

  • Ria Thomas

    Ria Thomas

    Managing Director,
    Polynia Advisory

  • India Ross

    India Ross

    Technology News Desk,
    Financial Times

  • Millana Snow

    Millana Snow

    CEO and Founder,
    Wellness Official

  • Bart Van de Wiele

    Bart Van de Wiele

    Principal Solutions Consultant,
    Adobe

  • Ayanna Colden

    Ayanna Colden

    Digital Marketing Specialist,
    Under Armour

  • Ewout Karel

    Ewout Karel

    Innovation manager,
    T-Mobile

  • Kim Walowsky

    Kim Walowsky

    Head of Brand and Digital,
    Hilti Northern Europe

  • Jake Welsh

    Jake Welsh

    Executive Creative Director,
    Dept

  • Cate Trotter

    Cate Trotter

    Head of Trends,
    Insider Trends

  • David Fischer

    David Fischer

    Founder & CEO,
    Highsnobiety

  • Kristian Kehlet Bechsgaard

    Kristian Kehlet Bechsgaard

    Director of Digital Development and Data Management,
    GANNI

  • Danijel Bonacic

    Danijel Bonacic

    Strategy Director,
    Dept

  • Liza Enebeis

    Liza Enebeis

    Creative Director,
    Studio Dumbar

  • Aashima Gupta

    Aashima Gupta

    Global Head - Healthcare Solutions,
    Google Cloud

  • Adam Berry

    Adam Berry

    CEO,
    PathCheck Foundation

  • Daniel Matiaudes

    Daniel Matiaudes

    Managing Director of Design,
    Rocket Insights

  • Hans Notenboom

    Hans Notenboom

    Tribe leader B2B digital platform experience and conversion,
    Philips

  • Thomas Stegelmann

    Thomas Stegelmann

    Head of eCommerce,
    Bugaboo

  • Ehtisham Rabbani

    Ehtisham Rabbani

    CEO,
    SteelSeries

  • Melissa Hermitt

    Melissa Hermitt

    Operations Director,
    Dept

  • Guy Magrath

    Guy Magrath

    former Chief Digital Officer,
    Electrocomponents PLC

  • Jonathan Whiteside

    Jonathan Whiteside

    Principal Cosultant,
    Dept

  • Erik Huberman

    Erik Huberman

    CEO & Co-Founder,
    Hawke Media

  • Cara Buscaglia

    Cara Buscaglia

    VP Solutions,
    Talkwalker

  • Kristo Ovaska

    Kristo Ovaska

    Co-founder and CEO,
    Smartly.io

  • Kerrie Finch

    Kerrie Finch

    Founding partner,
    futurefactor

  • Remco Barbier

    Remco Barbier

    Head of Branding,
    NN Group

  • Jonathan Yaffe

    Jonathan Yaffe

    Co-founder and CEO,
    AnyRoad

  • Francisco Crespo

    Francisco Crespo

    Former CGO,
    The Coca-Cola Company

  • Jacob Andreou

    Jacob Andreou

    VP of Product,
    Snap Inc.

  • Michelle Leavitt

    Michelle Leavitt

    Head of Product Excellence,
    Elsevier

  • Olaf Lodbrok

    Olaf Lodbrok

    SVP, Precision Medicine,
    Elsevier

  • Jacqueline Rutgers

    Jacqueline Rutgers

    Marketing Manager Benelux & Nordics,
    Snap Inc.

  • Jonathan Goodman

    Jonathan Goodman

    UK CEO + Global Communication,
    Polestar

  • Tim van der Wiel

    Tim van der Wiel

    Founder,
    GoSpooky

13 TRACKS OF INSPIRATION

Explore the themes we'll talk about at TNW2020. From artificial intelligence to the next big marketing trends, there's a track for everyone.



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