Toronto-based Kobo is hoping that its David and Goliath battle with Amazon and Apple in the eReader market will pay off in Amazon not becoming the iTunes of books. While an uphill battle, Kobo CEO Michael Serbinis isn’t just betting on consumers wanting more (and flexible) ereader options, he’s also sees publishers and authors as key allies in the fight.
In an interview published on the CBC Technology section, Serbinis highlights his feeling that many authors might forego a print run entirely and go electronic at first:
Will we see more people self-publish? Absolutely. Will we see publishers go to digital first instead of print first? Absolutely. There’s nothing more disappointing than spending a million bucks on an author, then having 50 per cent of the books returned from retailers because they didn’t sell. Is it better to put out a digital run first to test it and see if it gets any pickup, then do a print run? Yeah, for some authors it does. Read more.