Yahoo reportedly tapping Yelp for local business data to improve its search engine

Yahoo reportedly tapping Yelp for local business data to improve its search engine

US-IT-COMPANY-YAHOO-LOGOYahoo has reached a partnership agreement with Yelp to integrate its valuable local business reviews and listings into Yahoo Search, The Wall Street Journal reports.

The company is believed to have announced the collaboration internally with plans to implement the feature in the “coming weeks.”

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According to the Journal, the deal is similar to existing partnerships with Microsoft and Apple.

Yahoo CEO Marissa Mayer has been interested in Yelp for years. She is said to have played a part in making an acquisition offer on Yelp while she was at Google.

Image credit: KAREN BLEIER/AFP/Getty Images

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