Robert Hoekman Jr

Robert Hoekman Jr is a product strategy consultant and author of "Designing the Obvious", "Web Anatomy", and other UX design books. He also contributes design advice on behalf of the collaborative prototyping app UXPin.

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The 11 minute guide to a bulletproof UX strategy

The heart of great UX strategy lies in thorough research. Unfortunately, UX research is usually a mess. If you’re an ...
- Robert Hoekman Jr
5 UX demons that need exorcising

If you’re reading this, you’re either part of the problem, or you want to know how to solve it. Despite all the articles ...
- Robert Hoekman Jr

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