All stories by Michael
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Prime Day is bad for Amazon’s brand
Amazon introduced Prime Day in 2015 as a way to celebrate its 20th anniversary as a one-day sale with the aim of overshadowing ...
Michael Mothner is the Founder & CEO of Wpromote, the largest independent digital marketing agency in the US, helping clients Think Like A Challenger to accelerate growth and scale profitably. In 2001, Michael founded Wpromote out of his dorm room at Dartmouth College. The company is now one of the fastest growing and widely recognized online marketing firms in the country, with 350 employees across 8 offices. Michael led Wpromote through several acquisitions from 2016-2017 and a recent minority investment from Shamrock Capital. A thought leader in the online community, he is a frequent speaker and contributor on digital marketing, entrepreneurship, and the profit-driven marketing approach. Wpromote is launching its first-ever conference, the Challenger Summit, for the world’s top marketers September 24-25.
Amazon introduced Prime Day in 2015 as a way to celebrate its 20th anniversary as a one-day sale with the aim of overshadowing ...
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