All stories by Martin
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Why most digital transformations will fail (and how to make sure yours doesn’t)
This article is part of a series written by speakers featuring at our upcoming tenth TNW Conference Europe. Martin is VP, ...
Martin is VP, Principal Analyst at Forrester Research, serving eBusiness & Channel Strategy. He leads the development of Forrester's Digital Business Transformation Playbook, which focuses on how consumer adoption of multiple touchpoints is driving the need for firms to abandon channel-siloed strategies to become more customer-centric and more agile in how they embrace change.
This article is part of a series written by speakers featuring at our upcoming tenth TNW Conference Europe. Martin is VP, ...
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