All stories by Martijn
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Marketing the TNW Way #19: Site speed, a publishers dilemma
How do we optimize for site speed at TNW? What do we look at, how do we measure improvements and what's next for TNW in measuring ...
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Marketing the TNW Way #18: Making the switch to HTTPS
The full story of how and why we switched to HTTPS.
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HTTPS is now enabled on TNW
As of now, you might notice that the URL in your browser looks a little different. That's because we've just made TNW available ...
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Marketing the TNW Way #17: 50+ Custom Dimensions in Google Analytics
Want to know how you can leverage custom dimensions in Google Analytics. We're providing an overview of 50+ custom dimensions ...
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Marketing the TNW Way #16: Using Google Tag Manager in AMP
How The Next Web gets the most out of Google's new Tag Manager tool for its AMP publishing platform.
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Marketing the TNW way #15: How TNW uses Google Optimize 360
Wanna market the TNW way? Here's an inside look at how we use Google Optimize 360 and our thoughts on the program.
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Marketing the TNW Way #14: Calculated metrics in Google Analytics, 24 examples from The Next Web
In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization ...
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Proving the real value of Google AMP
You don't need Google AMP, right? You might actually be wrong.
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Marketing the TNW Way #12: How are you engaging with this page?
In this series of blog posts, I’ve enjoyed shedding some light onto how we approach marketing at The Next Web through Web ...
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Marketing the TNW Way #11: Collecting 500 million Google search results
For every keyword, we get on a weekly basis around 110 results with the data for the current Search Result Page (SERP). The ...
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Marketing the TNW Way #10: Google Search Console, master 855 properties
Using Google Search Console at The Next Web provides us with a lot of insights on the search performance and needs of Google ...
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Marketing the TNW Way #8: Google Tag Manager, we’re in love!
The status of our Google Tag Manager (GTM) account as of mid-February 2016 - and using GTM for over a year - is four containers ...
