All stories by Janet
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5 ways to make your welcome emails all kinds of awesome
Typically, welcome emails are touted as having pretty amazing engagement rates — with Experian reporting 4x the open rate ...
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How to use the IKEA effect in your business
When Dan Ariely, Michael Norton, and Daniel Mochon studied the IKEA effect, they had people assemble things like plain old ...
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How to master the clickworthy email subject line
Every subject line is a pitch. A pitch isn’t a summary of your whole message but a starting point — a request for someone’s ...
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The anatomy of a marketing email that drives results
Learn how to pen a successful marketing email using just one simple but powerful method: AIDA.
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How being satisfied with 'good enough' is actually optimal
The conventional wisdom is that to be successful, you have to be really hungry for it, never content with mere sufficiency ...
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The weird science of stretching time: How to stop life from passing you by
Your sense of time is weird and pliable — stretching, compressing, coming to a standstill. And you can mold it, to some ...
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Cells, pods, and squads: The future of organizations is small
Achieving big in this podular future requires thinking about what makes a small team magic, and how to synchronize that throughout ...
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The difference between 'urgent' and 'important'
Humans tend to be bad at understanding how we’ll feel in the future. The problem is that we mistake urgency for importance. ...
