All stories by Brian
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4 steps to shift from real-time marketing to real-time customer engagement
No amount of real-time marketing will consistently guide a customer toward making a decision about their next purchase. While ...
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Redefining commerce: The underappreciated, but growing prominence of online marketplaces
Since the launch of eBay in 1995, Etsy in 2005, AirBnB in 2008, Uber 2010 and so many other game changing startups,digital ...
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Break down the silos between mobile site and app teams to optimize the digital customer journey
Customers are increasingly and overwhelmingly mobile-first. For the most part, many brands are still learning how to optimize ...
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It's time to humanize the mobile customer journey
You see it everywhere, people staring at their smartphones without seemingly ever looking up. They’re glued to their screens, ...
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Digital darwinism opens the door to an age of assistance
For business transformation to succeed, the whole of innovation must be greater than the progress of its parts. But in an ...
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The rise of adviser brands in the mobile customer journey
When it comes to mobile research, no decision is too small. Micro-moments are now the very foundation for modern consumer ...
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Artificial intelligence eliminates guesswork and ushers in a modern marketing checklist
“I love seeing generic branded marketing messages!” “I love it when products I looked at follow me across the interwebs.” “I ...
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AI and machine learning necessitate a smarter app development and marketing playbook
Build it and they will come. Those were the good ole days. It used to be good enough to design a great app. Add to that an ...
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WTF: What’s the future of business - Why challenging the status quo takes more than a rallying cry
“It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.” - Leon ...
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In an age of AI and machine learning, app marketing gets supercharged
Remember the saying, “there’s an app for that”? It may be the case that there are too many apps for “that” these ...
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Corporate innovation— the next chapter of digital transformation
Digital transformation and corporate innovation are two of the biggest trends in business modernization today. For the last ...
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15 startups to watch and what their value proposition can teach your business
Every year, new ideas gain support and determined startups gain momentum. As they do, they influence market direction and ...
