All stories by Brian
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Marketing and CX enter the age of machine learning, but are businesses ready?
There is no longer a delineation between digital and traditional customers. Anyone with a smartphone traverses between online ...
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Your company is losing mobile customers - here are three ways to optimize mobile experiences right now
When’s the last time you booked a Lyft or Uber or ordered a meal on DoorDash using your laptop? Many popular apps and services ...
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Smartphones and voice-assisted devices create opportunities for modern customer experiences
Anyone who uses a smartphone can attest to the incredible power of real-time, in-the-moment discovery that leads to decisions ...
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4 steps to shift from real-time marketing to real-time customer engagement
No amount of real-time marketing will consistently guide a customer toward making a decision about their next purchase. While ...
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Redefining commerce: The underappreciated, but growing prominence of online marketplaces
Since the launch of eBay in 1995, Etsy in 2005, AirBnB in 2008, Uber 2010 and so many other game changing startups,digital ...
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Break down the silos between mobile site and app teams to optimize the digital customer journey
Customers are increasingly and overwhelmingly mobile-first. For the most part, many brands are still learning how to optimize ...
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It's time to humanize the mobile customer journey
You see it everywhere, people staring at their smartphones without seemingly ever looking up. They’re glued to their screens, ...
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Digital darwinism opens the door to an age of assistance
For business transformation to succeed, the whole of innovation must be greater than the progress of its parts. But in an ...
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The rise of adviser brands in the mobile customer journey
When it comes to mobile research, no decision is too small. Micro-moments are now the very foundation for modern consumer ...
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Artificial intelligence eliminates guesswork and ushers in a modern marketing checklist
“I love seeing generic branded marketing messages!” “I love it when products I looked at follow me across the interwebs.” “I ...
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AI and machine learning necessitate a smarter app development and marketing playbook
Build it and they will come. Those were the good ole days. It used to be good enough to design a great app. Add to that an ...
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WTF: What’s the future of business - Why challenging the status quo takes more than a rallying cry
“It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.” - Leon ...
