All stories by Ali
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You can’t use Western digital marketing tactics for emerging markets — so adapt
The playbooks of the West rarely workin in emerging markets such as India and Pakistan - it's the same game, same rules, ...
Ali Umair is a marketing specialist who has developed marketing strategies for major organizations such as the GIZ, PIEDMC and has also dived into entrepreneurial waters by establishing Pakistan's largest gaming lounge, Crash Pad.
The playbooks of the West rarely workin in emerging markets such as India and Pakistan - it's the same game, same rules, ...
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