The company has launched its Waze Global Event Partner Program, which will allow event organizers and venue owners to share information about road closures in advance or in real-time, so that users of the app can avoid those routes and cut down on the time they spend in traffic.
“This event was off the charts”
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Waze has tied up with 20 partners at launch, including the Rock ‘n’ Roll Marathon series and sports teams like the Atlanta Falcons and Washington Redskins. The new feature will likely become more useful as more partners sign on to send out notifications to users.