According to The Verge, Mrs. Obama will use the account to post snaps from the White House and give followers a behind-the-scenes view of her daily life and events with the president throughout the year.
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She’s kicking off her social media venture with a trip to Liberia, Morocco and Spain next week as part of the White House’s ‘Let Girls Learn‘ program, along with Meryl Streep and Freida Pinto. She’ll present her journey as a Snapchat Story.
Though it’s easy to make fun of one of the most powerful women in the world joining a social media platform often viewed as being “just for teens,” it’s one of the simplest ways for the First Lady to reach a huge audience of (future) voters and taxpayers.
You can follow her at snapchat.com/add/michelleobama.